Burberry Social Media Coordinator
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jul 8, 2026
About Burberry
Burberry Limited, a quintessentially British luxury fashion house, is renowned for its innovative designs and commitment to quality. As part of the global luxury conglomerate, Burberry offers a dynamic and inclusive work environment where creativity and excellence are at the forefront. The company is dedicated to fostering a culture that encourages diversity and sustainability, making it a leader in the luxury industry.
Burberry Social Media Coordinator in London – support global organic social strategy across Western and Asian platforms.
Role & Responsibilities
- Support day-to-day implementation of social channel strategies and ensure best-in-class execution across all platforms
- Serve as APAC platform lead and key point of contact between global and local teams, coordinating calendars and managing approval processes
- Track and analyze performance across key KPIs, interpret platform and social data, and deliver actionable insights and optimization recommendations
- Own commerce on social platforms by liaising with relevant teams to ensure catalogues are current and accurate
- Develop and execute social-first campaigns and content that bring Burberry's brand narrative to life in culturally relevant ways
- Collaborate with creative teams to design and implement innovative, socially-led campaigns that engage audiences
- Identify and respond to emerging trends, ensuring Burberry participates authentically in broader cultural dialogue
- Manage projects end-to-end from strategy and content planning through to delivery and execution
- Work with a broad range of social tools for campaign execution and performance analysis, from listening to content planning
- Champion Burberry's brand values across all social activations by working closely with cross-functional teams
Qualifications
- In-depth understanding of Western social media platforms and native content (Instagram, Facebook, X, Pinterest, Snapchat, TikTok, YouTube)
- Essential understanding of Asian social networks (WeChat, Weibo, Douyin, LINE, Kakao, Little Red Book)
- Strong analytical mindset with demonstrated ability to interpret social metrics into actionable insights
- Proven track record of delivering social-first brand campaigns from ideation through execution
- Strong creative instinct with ability to develop original, highly shareable ideas
- Excellent stakeholder management and communication skills
- Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment
- High attention to detail and experience operating under pressure
Skills
Experience
A demonstrated background of several years in social media management within a fast-paced environment, with proven expertise in developing and executing social-first campaigns at scale. The candidate should possess extensive hands-on experience across both Western and Asian social platforms, with a strong track record of driving engagement, growing communities, and delivering measurable results. Experience in luxury, fashion, or consumer-facing brands is highly advantageous.
Education
Not specified; typically a degree in Communications, Marketing, Digital Media, or a related field is preferred.
Workplace
The successful candidate will be located in London, England, UK.
Culture
Burberry fosters a creative and inclusive workplace culture that values diversity and sustainability. The company is committed to being a force for good, driving industry change and championing community engagement.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Burberry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Content Coordinator», «Social Media Manager», «Digital Community Manager», «Social Content Strategist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.