Burberry Senior Manager, Customer Insights & Analytics

About Burberry

A leading luxury fashion house within a global luxury group, renowned for craftsmanship, creativity and a client-first commercial approach. The employer combines heritage product excellence with data-led retail and digital operations, operating boutiques, wholesale and e-commerce channels across major international markets.

Role & Responsibilities

• Define and lead the customer insights and analytics strategy to inform commercial, CRM and product decisions across channels.
• Design measurement frameworks and KPIs (CLTV, retention, acquisition efficiency, cohort analysis) to assess marketing and CRM performance.
• Develop and maintain robust customer segmentation, propensity models and lifetime value models to prioritise acquisition and retention efforts.
• Translate data into compelling, actionable recommendations and executive-ready presentations for senior stakeholders (marketing, retail, merchandising, e-commerce).
• Build and govern dashboards and reporting (dashboards, scorecards) to operationalise insights for local markets and store teams.
• Manage and mentor a team of analysts and data scientists; recruit, set objectives and drive professional development.
• Oversee data integrations, vendor relationships and analytics architecture (CDP, DWH/Cloud, analytics tools) in collaboration with IT and CRM.
• Ensure analytics programmes comply with data governance, privacy and legal requirements (GDPR) and maintain high data quality standards.
• Lead experimentation and attribution approaches (A/B testing, incrementality) to continuously optimise campaigns and customer journeys.

Qualifications

• Advanced degree (Master's or equivalent) in Data Science, Statistics, Economics, Marketing Analytics or a related quantitative discipline; business degree with substantial analytics experience acceptable.
• Proven leadership experience managing analytics teams and delivering commercial impact in retail, luxury goods or premium consumer sectors.
• Demonstrable track record building customer segmentation, CLTV and predictive models that influenced CRM and marketing strategy.
• Strong commercial acumen with experience partnering with marketing, CRM, e-commerce and retail operations to drive measurable outcomes.
• Deep understanding of data governance, privacy regulations (e.g., GDPR) and best practices for customer data handling.

Skills

Experience

Typically 7–10+ years in customer analytics, business intelligence or data science with at least 3 years in a people-management role; experience within luxury retail, fashion or premium consumer brands is highly preferred.

Education

Master's degree in Data Science, Statistics, Economics, Marketing Analytics or a related field preferred; bachelor's degree with extensive relevant experience acceptable.

Workplace

Culture

The organisation blends atelier-level creativity with systematic commercial discipline, encouraging cross‑functional collaboration between design, retail and digital teams. Employees are expected to combine rigorous analytical thinking with an appreciation for brand heritage and client experience.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.