- Location
- Seoul Seoul South Korea
- Employment
- Full-Time
- Seniority
- Entry-Level
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Oct 22, 2026
About Burberry
Burberry Limited, a quintessentially British luxury fashion house, is renowned for its innovative designs and commitment to quality. As part of the global luxury conglomerate, Burberry offers a dynamic and inclusive work environment where creativity and excellence are at the forefront. The company is dedicated to fostering a culture that encourages diversity and sustainability, making it a leader in the luxury industry.
The Sales Associate delivers an inspirational shopping experience, builds personalised client relationships and achieves individual sales targets, including Burberry.com sales and key performance measures. The role represents Burberry’s values and brand image while providing expert product guidance and consistent service in Seoul, South Korea.
Role & Responsibilities
- Provide an inspirational shopping experience and maximise every sale.
- Meet store and individual sales targets.
- Achieve individual targets for Burberry.com sales, customer capture, UPT, repeat business and AUR, while demonstrating sound product knowledge.
- Connect with clients and cultivate personalised relationships.
- Listen actively, recognise customers’ needs, and show enthusiasm for the product and brand.
- Develop sales proactively by selecting suitable options, applying product knowledge, overcoming objections and offering appropriate additional items through link selling.
- Represent Burberry’s behaviours and brand image professionally, following company grooming guidelines.
- Understand available services and follow service policies to deliver a consistent global customer experience.
- Participate actively in staff training sessions.
- In the absence of a Floor Manager or Department Manager, cascade company communications to department or store team members as necessary.
- Act as a Brand Ambassador, bringing Burberry’s core values—Protect, Explore, Inspire—to life.
- Demonstrate thorough understanding of garment fit and cut, fabrics, styling and manufacturing techniques.
- Achieve financial targets, including sales, UPT, ATV and Client Development.
- Deliver excellent customer service, as assessed through Burberry Experience Evaluations, with a focus on the product touchpoint.
Qualifications
- Excellent interpersonal skills to communicate effectively with customers, staff and store management.
- Comfort using digital tools.
- Proven experience driving sales and meeting sales targets.
- Excellent customer service.
Skills
Workplace
The successful candidate will be located in Seoul, Seoul, South Korea.
Explore jobs in South Korea.
Culture
Burberry fosters a creative and inclusive workplace culture that values diversity and sustainability. The company is committed to being a force for good, driving industry change and championing community engagement.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Burberry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Sales Advisor», «Client Advisor», «Retail Associate», «Style Advisor», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.