Burberry Paid Social Media Manager
- Employment
- Full-Time
- Seniority
- Lead
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jun 15, 2026
About Burberry
Burberry Limited, a quintessentially British luxury fashion house, is renowned for its innovative designs and commitment to quality. As part of the global luxury conglomerate, Burberry offers a dynamic and inclusive work environment where creativity and excellence are at the forefront. The company is dedicated to fostering a culture that encourages diversity and sustainability, making it a leader in the luxury industry.
Burberry Paid Social Media Manager in London – lead end-to-end paid social strategy, drive luxury brand equity and omnichannel revenue growth.
Role & Responsibilities
- Direct full-funnel social activation strategy across all platforms (Meta, TikTok, Pinterest, Reddit) and localised channels (Red in China, LINE in Japan, Kakao in South Korea), ensuring seamless customer journey from awareness to conversion
- Lead, mentor, and develop a Paid Social Media Specialist team member, fostering high-performing culture and operational excellence
- Collaborate with regional teams to execute nuanced social media strategies, particularly for APAC markets
- Support global business strategy by tailoring paid social activations for Upper, Middle, and Lower funnel audience segments to ensure balanced pipeline of brand discovery and high-intent conversion
- Drive operational efficiencies through automation and AI-driven practices embedded in campaign workflows
- Implement and enforce global taxonomy governance for all social campaigns to ensure data consistency and unified reporting for Media Mix Modelling
- Manage external agency partners day-to-day, ensuring delivery against KPIs, brand guideline adherence, and high execution standards
- Cultivate and maintain direct relationships with major social platforms to ensure brand is at forefront of alpha/beta testing and product roadmaps
- Collaborate with Senior Media Operations Manager and Omnichannel Planning teams to build strategic media deals with social platforms, securing exclusive placements
- Lead social asset management lifecycle, working with Media Planning and Creative teams to ensure platform-specific technical optimisation
- Identify amplification opportunities across PR and Organic Social to ensure paid spend drives digital traffic and physical store footfall
Qualifications
- 4 years social media experience at brand or media agency (or equivalent)
- Strong knowledge of paid social and digital media landscape
- Strong understanding of digital measurement, attribution, and analytics
- Experience managing large-scale budgets
- Excellent stakeholder management and communication skills
Skills
Experience
4 years of social media experience at a brand or media agency, or equivalent. Experience working in the luxury category and planning across multiple markets (EMEA, US, APAC) preferred.
Education
Not specified
Workplace
This position is based in London, England, UK.
Culture
Burberry fosters a creative and inclusive workplace culture that values diversity and sustainability. The company is committed to being a force for good, driving industry change and championing community engagement.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Burberry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Paid Social Lead», «Social Media Operations Manager», «Digital Media Manager – Paid Social», «Social Media Campaign Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.