Burberry Merchandising Manager

Employment
Full-Time
Seniority
Manager
Posted
Jun 30, 2026

About Burberry

Burberry Limited, a quintessentially British luxury fashion house, is renowned for its innovative designs and commitment to quality. As part of the global luxury conglomerate, Burberry offers a dynamic and inclusive work environment where creativity and excellence are at the forefront. The company is dedicated to fostering a culture that encourages diversity and sustainability, making it a leader in the luxury industry.

Burberry seeks a Merchandising Manager in Seoul to lead product range development and manage the merchandising team across Asia Pacific.

Role & Responsibilities

  • Own and drive Critical Path for their business area to drive product range development and implementation of Global Brand buy
  • Partner effectively with cross-functional teams (Design, Product Development, Planning, Global Sourcing, Visual Merchandising, Marketing, Digital) to influence key decisions and deliver strategic direction for the category
  • Lead and manage a merchandising team through inspiration, motivation, coaching, nurturing and development
  • Develop and present the range plan including pricing, cost of ownership and competition strategy, validated with Director of Merchandising
  • Present Brand buy to Regional teams for Market Opening
  • Partner with Service and Productivity to develop strong product knowledge training for the category
  • Create effective working relationships with Regional Merchandising team to gain product feedback and market research
  • Analyse weekly and monthly sales reports and propose appropriate corrective actions
  • Own retail pricing positioning in line with margin targets and competition strategy
  • Develop and monitor range plan in line with development targets
  • Manage commercial samples ordering process and budget

Qualifications

  • Strong merchandising experience with demonstrated retail mindset
  • Passion for product and fashion trends
  • High commercial instinct
  • Strong analytical and retail mathematics skills
  • Demonstrated leadership and people management capabilities

Skills

Retail mathematics Commercial analysis Product range planning Pricing strategy Sales forecasting Budget management Team leadership Cross-functional collaboration

Experience

Substantial merchandising experience in luxury fashion or retail environments, with proven success in category management and team leadership

Workplace

The role is situated in Seoul, Seoul, South Korea.

Culture

Burberry fosters a creative and inclusive workplace culture that values diversity and sustainability. The company is committed to being a force for good, driving industry change and championing community engagement.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Burberry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Merchandiser», «Category Manager», «Product Manager - Merchandising», «Strategic Buyer», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.

Burberry

Burberry Merchandising Manager

Seoul, South Korea

Continue to the application.