Burberry Media Insights Manager
- Employment
- Full-Time
- Seniority
- Manager
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jun 16, 2026
About Burberry
Burberry Limited, a quintessentially British luxury fashion house, is renowned for its innovative designs and commitment to quality. As part of the global luxury conglomerate, Burberry offers a dynamic and inclusive work environment where creativity and excellence are at the forefront. The company is dedicated to fostering a culture that encourages diversity and sustainability, making it a leader in the luxury industry.
Burberry seeks a Media Insights Manager in London to lead media measurement strategy, MMM, attribution and experimentation programmes.
Role & Responsibilities
- Own the end-to-end media measurement framework spanning strategic, tactical and operational layers, ensuring consistency in methodology across all media decisions
- Define the brand and commercial KPI hierarchy to ensure every media channel and campaign is measured against appropriate metrics
- Lead the relationship with Burberry's in-house MMM team, overseeing brief development, model inputs, validation and executive readout
- Translate MMM outputs and in-channel measurement data into clear investment recommendations for Media and Finance stakeholders
- Build and report on actionable media insights measuring long-term brand equity and short-term omnichannel revenue performance
- Set attribution methodology across digital media channels and establish rules for reconciling attribution with MMM outputs
- Oversee the experimentation programme, including geo tests, incrementality studies, and brand lift research, maintaining statistical rigour in test design
- Lead media audience and customer journey insights that inform Media Planning briefs and channel strategy development
- Set requirements for tagging, conversion tracking, server-side measurement, dashboards and data warehouse provisioning in partnership with Media Operations and IT
- Own media measurement governance, data quality standards and methodology documentation to ensure consistent single source of truth
- Provide regional and channel-level performance benchmarking that drives Media Plan calibration throughout the fiscal year
- Direct line management of the Media Insights Analyst and mentor analytics capability across the wider Media team
- Represent media measurement in senior stakeholder forums and translate complex technical outputs into clear executive narratives
Qualifications
- 5+ years' experience in marketing measurement, media analytics, marketing science or media effectiveness at a brand, agency, consultancy or platform
- Hands-on SQL and Python proficiency with demonstrated comfort working directly with data platforms and data warehouses
- Hands-on experience with marketing mix modelling as either a builder or sophisticated consumer, with ability to interrogate inputs and calibrate against in-market reality
- Strong grounding in digital attribution methodology and understanding of its limitations
- Demonstrated experience designing and executing marketing experiments including geo tests, incrementality studies, conversion lift and brand lift research with statistical rigour
- Excellent stakeholder management skills with proven ability to translate complex measurement concepts into clear executive narratives
- Experience managing and developing analytics talent
- Experience activating measurement across multiple international markets (EMEA, US, APAC) preferred
Skills
Experience
5+ years in marketing measurement, media analytics, marketing science or media effectiveness roles at brands, agencies, consultancies or platforms. Hands-on experience building or commissioning MMM models, designing and executing marketing experiments across multiple international markets, and translating measurement insights into strategic recommendations.
Workplace
The successful candidate will be located in London, England, UK.
Culture
Burberry fosters a creative and inclusive workplace culture that values diversity and sustainability. The company is committed to being a force for good, driving industry change and championing community engagement.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Burberry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Media Analytics Manager», «Measurement Strategy Manager», «Media Effectiveness Manager», «Senior Media Analyst», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.