Burberry Marketing Manager
- Seniority
- Mid-Level
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- May 11, 2026
About Burberry
Burberry is a British luxury fashion house known for its iconic outerwear, contemporary ready-to-wear and leather goods. The brand combines deep heritage with modern creativity and digital innovation, and is recognised for commitments to sustainability and community-driven initiatives. As part of a global luxury ecosystem, Burberry operates across retail, wholesale and digital channels and invests in integrated marketing and communications to maintain its cultural relevance.
Burberry Tokyo hiring a Marketing Manager — lead paid & owned media, events and campaigns for Japan. Location: Tokyo, Japan.
Role & Responsibilities
- Design and deliver comprehensive 360° marketing and product campaigns for the Japan market in partnership with global and APAC teams.
- Plan and execute paid and owned media strategies, including digital, OOH and department-store media placements, to drive brand awareness and store traffic.
- Develop and manage local social activations and content calendar (LINE), ensuring alignment with global creative, commercial and seasonal timelines.
- Own end-to-end production of localised creative and copy: briefing, vendor coordination, quality control and final delivery.
- Create and deliver brand and commercial event strategies, leading stakeholder engagement and ensuring best-in-class on-the-ground execution.
- Manage marketing budgets and agency partners, set KPIs and measure ROI; provide regular performance reporting and insights to regional and global teams.
- Coordinate closely with PR & Communications, Merchandising, Retail and Client Engagement to ensure cohesive activation and commercial alignment.
- Monitor competitor activity and market trends; surface actionable insights and best practices to global/APAC teams.
Qualifications
- Bachelor’s degree or equivalent qualification.
- Minimum 6 years’ experience in fashion marketing with demonstrable media buying experience.
- Native-level Japanese and business-level English (written and spoken).
- Proven track record managing agencies, vendors and cross-functional stakeholders.
- Strong organisational skills with meticulous attention to detail and superior project management capability.
- Commercially minded with experience setting KPIs, managing budgets and reporting ROI.
- Passion for branding, digital communications and community/culture-driven marketing.
Skills
Experience
At least six years of progressive experience in fashion or luxury-brand marketing, including hands-on responsibility for media buying, multi-channel campaign execution, agency oversight and localised event or retail activations.
Education
Bachelor’s degree or equivalent.
Workplace
The successful candidate will be located in Tokyo, Tokyo, Japan.
Culture
Burberry emphasises creativity, craftsmanship and progressive thinking, blending a storied British heritage with contemporary cultural engagement and digital leadership. The workplace values collaboration across global teams and a commitment to sustainable practices and community impact.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Burberry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Brand Marketing Manager», «Marketing & Communications Manager», «Local Marketing Manager — Japan», «Consumer Campaigns Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.