Burberry Generative Search Manager
- Employment
- Contract
- Seniority
- Senior
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jun 23, 2026
About Burberry
Burberry Limited, a quintessentially British luxury fashion house, is renowned for its innovative designs and commitment to quality. As part of the global luxury conglomerate, Burberry offers a dynamic and inclusive work environment where creativity and excellence are at the forefront. The company is dedicated to fostering a culture that encourages diversity and sustainability, making it a leader in the luxury industry.
Burberry Generative Search Manager (FTC) in London. Lead SEO and AI-powered search strategy for luxury ecommerce. 5+ years required.
Role & Responsibilities
- Own and evolve the global SEO and Generative Search strategy aligned to business, commercial, and marketing objectives
- Define best-practice frameworks across technical SEO, content optimisation, structured data, and AI-readiness
- Drive integration of agentic commerce and generative search practices into content, editorial, and brand storytelling
- Establish clear KPIs linking SEO and Generative Search performance to revenue, traffic, and omnichannel outcomes
- Lead ongoing performance analysis and optimisation, identifying opportunities across new and existing markets
- Work closely with IT and Digital teams to improve site architecture, technical foundations, and data infrastructure
- Partner with Content, Editorial, Affiliate, and PR teams to align editorial strategy with SEO requirements
- Line manage one direct report (SEO Specialist) and coordinate external SEO, content, and local search agencies
- Implement structured test-and-learn programmes across content, technical, and local SEO initiatives
- Own the development and implementation of agentic and AI-driven workflows within SEO and Media Operations
- Manage local SEO strategy, including store visibility and optimisation across search and third-party platforms
- Maintain oversight of all digital storefront pages and individual profiles for physical retail locations
Qualifications
- 5+ years in SEO, organic search, or digital growth roles at brand or agency level with strong ecommerce experience
- Deep understanding of technical SEO and emerging generative/AI-driven search platforms (SGE, LLMs, answer engines)
- Hands-on proficiency with SEO tools including Google Search Console, Screaming Frog, Ahrefs, and SEMrush
- Proven experience driving organic growth for ecommerce including category/product pages, internal linking, and faceted navigation
- Demonstrated expertise in shaping content for intent, entities, and AI-driven discovery (E-E-A-T principles)
- Ability to measure impact beyond rankings including traffic quality, revenue, and conversion metrics
- Experience with SEO experimentation and rigorous interpretation of results
- Strong stakeholder management capabilities with ability to translate complexity into clear executive narratives
- Proven team management experience leading SEO and content specialists
Skills
Experience
5+ years in SEO, organic search, or digital growth roles within brand or agency environments, with substantial ecommerce experience. Experience across international markets (EMEA, US, APAC) is preferred. Demonstrated success driving organic growth, revenue impact, and team management in fast-paced digital organisations.
Education
Not specified
Workplace
This position is based in London, England, UK.
Culture
Burberry fosters a creative and inclusive workplace culture that values diversity and sustainability. The company is committed to being a force for good, driving industry change and championing community engagement.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Burberry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «SEO Strategy Lead», «Organic Search Director», «Search Operations Manager», «Digital Growth Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.