Burberry General Manager
Burberry seeks a General Manager in Vancouver (Holt Renfrew Dunsmuir St.) to lead store operations, drive sales and elevate the luxury customer experience.
Overview
Burberry is a British luxury house renowned for its heritage craftsmanship and contemporary innovation. The brand combines iconic design with a commitment to creativity, sustainability and digital advancement. As an employer, Burberry offers the opportunity to work within a globally recognised luxury label that emphasises brand stewardship, customer experience and employee development.
Role & Responsibilities
- Lead day-to-day store operations, acting as a visible brand ambassador on the sales floor and modelling Burberry behaviours.
- Own the employee experience: recruit, retain and develop talent through coaching, performance management, mobility and succession planning.
- Drive commercial performance by monitoring sales, conversion, inventory optimisation and identifying growth opportunities within the local market.
- Ensure exemplary customer experience by embedding customer‑focused behaviours across the team and cultivating long‑term client relationships.
- Maintain luxury standards of presentation and visual merchandising, ensuring store execution aligns with Brand guidelines.
- Leverage digital assets and e‑commerce touchpoints to enhance the in‑store customer journey and sales performance.
- Ensure operational excellence and compliance with corporate policies, local employment and retail legislation, and health & safety requirements (including documented emergency evacuation plans recorded on Rivo).
Qualifications
- Demonstrable alignment with Burberry Store Management behaviours: Service Focused, Leading to Inspire, Commercially Aware, Developing Talent and Driving Excellence.
- Fluent English and proficiency in the local language relevant to the store market.
- Proven experience in a luxury brand or high‑end service/selling environment with a strong luxury ethos.
- Digital literacy with comfort navigating social media and e‑commerce platforms.
- Knowledge of local employment and retail legislation and flexible availability to meet store needs.
Skills
Experience
Extensive retail management experience in luxury or premium retail environments, with track record of managing teams, meeting sales targets and overseeing stores of comparable size and complexity; metrics considered include sales turnover, conversion and scope of previous managerial responsibility.
Education
Bachelor’s degree in business, retail management or a related discipline, or equivalent professional experience.
Workplace
The successful candidate will be located in Vancouver, British Columbia, Canada. 62 luxury roles are listed in Vancouver on Cerulean, 1 posted in the last 48 hours. Across the British Columbia region, Cerulean lists 71 open positions — 1 listed in the past two days. Cerulean currently advertises 210 open roles in Canada, including 5 added in the last 48 hours.
Compensation
The base compensation for this position ranges from CAD 110,000 to CAD 125,000 per annum.
Benefits
Base salary plus potential commission earnings, discretionary bonuses, short‑ and long‑term incentive packages and Company‑sponsored benefit programs.
Culture
Burberry fosters a culture that blends heritage craftsmanship with contemporary creativity and a strong commitment to sustainability and community. The organisation values visible leadership, team development and digital innovation, creating an environment where talent is nurtured and brand custodianship is prized.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.