Burberry CRM Data Analyst
- Employment
- Contract
- Seniority
- Mid-Level
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Jun 10, 2026
About Burberry
Burberry Limited, a quintessentially British luxury fashion house, is renowned for its innovative designs and commitment to quality. As part of the global luxury conglomerate, Burberry offers a dynamic and inclusive work environment where creativity and excellence are at the forefront. The company is dedicated to fostering a culture that encourages diversity and sustainability, making it a leader in the luxury industry.
Burberry seeks a CRM Data Analyst on a fixed-term contract in London to optimize customer engagement through advanced analytics and Databricks expertise.
Role & Responsibilities
- Build, maintain, and optimize customer data models and segmentation frameworks in Databricks
- Identify customer insights and trends to inform personalization, targeting, and strategic decision-making
- Design and maintain interactive dashboards using Tableau, Looker, and/or Power BI, ensuring data accuracy and usability for key stakeholders
- Ensure data governance and consistency across global CRM and analytics platforms
- Collaborate with cross-functional teams to support omnichannel initiatives and clienteling tools, particularly with Data Science
- Update weekly, monthly, and quarterly reports for senior management, providing insights and recommendations to inform strategic decisions
- Perform ad hoc customer analyses to support acceleration of key customer metrics, particularly retention and purchase frequency
- Partner with CRM and Marketing teams to measure One-to-One and One-to-Many campaign effectiveness across global and regional markets
- Support regional teams through training on CRM tools, dashboards, and best practices, and perform ad hoc analyses to drive local customer engagement
Qualifications
- 5+ years of experience in CRM Analytics, Data Analytics, or related roles, ideally within fashion, retail, or luxury sectors
- Strong proficiency in Databricks (SQL, Python, or PySpark) for data transformation and analysis
- Solid understanding of CRM principles, customer segmentation, and campaign measurement
- Proven experience with customer databases, CDPs, and marketing automation systems (e.g., Salesforce, Braze)
- Demonstrated expertise creating and maintaining reports and dashboards in Tableau and Looker
- Strong analytical mindset and meticulous attention to detail, with ability to interpret complex data into clear business insights
- Excellent communication skills and stakeholder management capabilities
- Passion for fashion, luxury, and customer experience
Skills
Experience
5+ years in CRM Analytics, Data Analytics, or related roles, ideally within the fashion, retail, or luxury sector. Experience with customer databases, CDPs, and marketing automation platforms is essential. Proven track record of creating dashboards and translating complex data into actionable business insights.
Education
Not specified
Workplace
The successful candidate will be located in London, England, UK.
Culture
Burberry fosters a creative and inclusive workplace culture that values diversity and sustainability. The company is committed to being a force for good, driving industry change and championing community engagement.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Burberry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Customer Analytics Specialist», «CRM Analytics Manager», «Customer Insights Analyst», «Digital Analytics Strategist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.