Burberry Communications Assistant Manager
- Location
- Seniority
- Mid-Level
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- Apr 28, 2026
About Burberry
Burberry is an iconic British luxury fashion house renowned for its heritage outerwear and contemporary ready-to-wear. The brand operates a global retail and wholesale network and is recognised for its early adoption of digital technologies across product, marketing and commerce. Burberry positions sustainability and responsible luxury at the centre of its business and maintains a high-profile presence in fashion and culture worldwide.
Burberry Communications Assistant Manager in Gangnam (Seoul): lead brand communications, PR and local campaign execution for Burberry in South Korea.
Role & Responsibilities
- Support the development and execution of integrated communications plans that amplify brand positioning across owned, earned and paid channels in Korea.
- Manage media relations, prepare press materials, and coordinate press enquiries and interview opportunities with local and regional media.
- Collaborate with global and regional teams to adapt global campaigns for the Korean market and ensure brand consistency.
- Oversee content production for PR, digital and social channels, including asset briefing, copy review and approvals.
- Coordinate events, store activations and influencer engagements, managing logistics, guest lists and on-site communications.
- Manage external agencies and suppliers, ensuring deliverables meet timelines, creative standards and budget.
- Monitor campaign performance and media coverage, produce regular reports and recommend optimization measures.
- Act as a communications point of contact for internal stakeholders, supporting executive and cross-functional briefings.
Qualifications
- Bachelor’s degree in Communications, Public Relations, Marketing, Journalism or a related discipline.
- Proven track record in PR or brand communications, preferably within luxury fashion, lifestyle or premium retail.
- Strong writing and editorial skills with experience producing press releases, executive briefs and marketing copy.
- Experience managing agencies, events and media relations in a fast-paced, high-expectation environment.
- Comfortable working with cross-functional regional and global teams and handling confidential executive communications.
Skills
Experience
Typically 3–6 years of progressive experience in public relations, corporate or brand communications, ideally within luxury fashion, beauty or lifestyle sectors; agency experience preferred.
Education
Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or equivalent.
Workplace
This position is based in Seoul, Seoul, South Korea.
Culture
Burberry blends British heritage with a modern, digitally progressive culture, placing creativity and sustainability at the heart of its operations. The workplace favours collaborative cross‑disciplinary teams that balance high standards of craftsmanship with contemporary marketing and technology-driven approaches.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Burberry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Assistant Communications Manager», «Brand Communications Officer», «PR & Communications Coordinator», «Corporate Communications Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.