Burberry Assistant Store Manager

Location
Seniority
Manager
Posted
Apr 21, 2026

About Burberry

Burberry is a British luxury fashion house renowned for its iconic outerwear and heritage craftsmanship. The brand blends traditional British aesthetics with digital innovation and a commitment to sustainability, offering employees a creative, client-focused environment within a globally recognised luxury maison.

Burberry Assistant Store Manager in Macau — lead the Macau One Central boutique, drive sales, team development and clienteling.

Role & Responsibilities

  • Provide day-to-day leadership of the Macau store, setting performance standards and modelling Burberry brand values to the team.
  • Lead, motivate and coach sales associates to achieve sales targets, deliver exceptional customer service and maintain high presentation standards.
  • Design, deliver and track training programmes; identify, recruit and develop high-potential talent across the store.
  • Manage the client database and appointment schedule to maximise client retention, repeat business and lifetime value.
  • Develop and implement sales plans and local commercial strategies to drive store productivity and team performance.
  • Build and sustain strong relationships with internal and external stakeholders to support store initiatives and local partnerships.

Qualifications

  • Minimum five years' supervisory or management experience in luxury retail.
  • Proven ability to lead a retail team with strong communication, coaching and performance management skills.
  • Demonstrable clienteling skills with a commercial, results-oriented mindset.

Skills

Client database management (clienteling) Appointment management and client relationship development Team leadership, coaching and talent development Sales strategy and local business planning Stakeholder relationship management Customer service excellence and brand ambassadorship

Experience

At least 5 years of supervisory or managerial experience in luxury retail, with a proven track record of driving sales, developing client relationships and managing store teams.

Education

Secondary education required; bachelor's degree in business, retail management, hospitality or a related discipline preferred.

Workplace

The successful candidate will be located in Macau, Macau, China.

Culture

Burberry combines a deep respect for British heritage with a modern, creative approach to luxury. The workplace emphasises collaboration, client obsession and sustainability, encouraging employees to be imaginative while delivering exceptional customer experiences.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Burberry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Deputy Store Manager», «Assistant Retail Manager», «Boutique Assistant Manager», «Retail Operations Supervisor», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.

Burberry

Burberry Assistant Store Manager

Macau, China

Continue to the application.