Burberry Assistant Store Manager

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Location
LondonEnglandUK
Seniority
Supervisor
Department
Retail & Boutique Operations
Industry
Fashion, Apparel & Leather Goods
Posted
May 27, 2026

About Burberry

A distinguished luxury fashion house within the global luxury goods sector, operating as part of a major luxury group. The maison is known for artisanal craftsmanship, elevated client service and flagship boutiques in leading international capitals; as an employer it expects impeccable presentation, commercial rigour and a commitment to brand heritage.

Assistant Store Manager at a leading luxury fashion house in London — lead boutique operations and deliver exceptional client service.

Role & Responsibilities

  • Support the Store Manager in achieving sales targets and local KPIs through daily coaching, team mobilisation and performance management.
  • Lead and inspire the boutique sales team to deliver exceptional, personalised client experiences and develop high-value client relationships.
  • Oversee day-to-day operations including staff scheduling, visual and merchandising standards, stock integrity and inventory controls.
  • Drive clienteling and CRM activity: ensure follow-ups, appointment management and local client outreach are executed to brand standards.
  • Manage cash procedures, POS operations and daily reconciliations; ensure compliance with loss-prevention and security protocols.
  • Contribute to local marketing initiatives, in-store events and product launches to maximise footfall and conversion.
  • Coach and develop talent: deliver in-store training, conduct performance reviews and identify succession opportunities.
  • Produce accurate sales and operational reporting for the Store Manager and regional leadership; act as store lead in manager’s absence.

Qualifications

  • Proven supervisory experience in luxury, premium or high-end retail (assistant manager, deputy manager or senior sales advisor).
  • Strong commercial acumen with experience driving sales, conversion and average transaction value.
  • Exemplary client service orientation with demonstrated clienteling skills and CRM usage.
  • Excellent leadership and people-management skills with ability to coach and motivate a small team.
  • Solid numeracy and administrative capability; comfortable with daily reporting, cash handling and inventory reconciliation.
  • Right to work in the country of employment and flexible availability including evenings and weekends.

Skills

Clienteling CRM POS systems Visual merchandising Inventory management Team leadership MS Excel Loss prevention procedures

Experience

Typically 3+ years in retail with at least 1–2 years in a supervisory or assistant store manager role within luxury or premium retail; experience in boutique formats and clienteling-driven environments preferred.

Education

High school diploma or equivalent required; tertiary qualification in business, retail management, hospitality or a related discipline preferred.

Workplace

This position is based in London, England, UK.

Culture

The workplace emphasises craftsmanship, meticulous presentation and a client-first mindset. Teams operate with high standards of professionalism, close attention to detail and a strong focus on personal development and mentorship within a heritage-driven retail environment.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Burberry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Deputy Store Manager», «Assistant Boutique Manager», «Retail Assistant Manager», «Store Supervisor», «Boutique Deputy Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.