Burberry Assistant Store Director
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Industry
- Fashion, Apparel & Leather Goods
- Posted
- May 18, 2026
About Burberry
A leading luxury fashion maison operating within a global luxury group, the employer maintains a flagship presence in Milan's high-end shopping district. The brand is recognised for heritage craftsmanship, elevated client service and exacting merchandising standards; it offers structured retail career paths and intensive on-the-job training typical of top-tier maisons.
Assistant Store Director at Confidential luxury maison — Milan Sant'Andrea. Lead boutique operations, sales and team performance at a flagship luxury store.
Role & Responsibilities
- Support the Store Director in all aspects of daily boutique operations, ensuring adherence to luxury service standards and visual guidelines.
- Drive sales performance by coaching the sales team, deploying clienteling strategies and optimising conversion and average basket metrics.
- Lead recruitment, training, performance reviews and shift planning to build a high-performing, service-focused retail team.
- Manage inventory control, stock replenishment and shrinkage prevention in collaboration with stockroom and supply-chain partners.
- Oversee visual merchandising execution and floor sets to maintain brand image and maximise commercial impact.
- Analyse KPIs and sales reports to propose actionable commercial plans and assist in budgetary or P&L responsibilities.
- Ensure compliance with loss-prevention procedures, brand policies and local regulatory requirements, including cash handling and health & safety.
Qualifications
- Proven leadership and people-management capabilities with the ability to coach and motivate a luxury retail team.
- Strong commercial acumen with experience using sales KPIs to influence behaviour and improve results.
- Excellent interpersonal skills with a polished client-facing manner and high standards for service delivery.
- Organisational rigour and attention to detail in stock control, merchandising and operational processes.
- Flexibility to work retail hours, including evenings, weekends and peak seasonal periods.
Skills
Experience
Typically 3–5 years in luxury retail, with a minimum of 1–2 years in a supervisory or assistant management role; prior experience in a flagship or high-traffic boutique preferred.
Education
High school diploma required; bachelor's degree in business, retail management, hospitality or a related discipline preferred.
Workplace
This position is based in Milan, Lombardy, Italy.
Culture
The workplace emphasises meticulous client service, craftsmanship and polished presentation consistent with luxury retail norms. Teams operate in a fast-paced, meritocratic environment that values coaching, cross-functional collaboration and continuous development.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Burberry, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Assistant Retail Manager», «Deputy Store Director», «Associate Store Manager», «Boutique Assistant Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.