Bumble and bumble Executive Director, Global & North America Marketing
- Employment
- Full-Time
- Seniority
- Executive
- Compensation
- $154,000–264,750/year
- Department
- Creative, Design & Styling
- Posted
- Sep 22, 2026
Executive Director, Global & North America Marketing at Bumble and bumble (Estée Lauder Companies) in New York. Lead strategic marketing vision across North America and global markets.
Role & Responsibilities
- Lead the strategic marketing vision for Bumble and bumble, ensuring alignment between global and regional priorities across North America and international markets
- Develop and execute the complete innovation pipeline in partnership with Product Development, identifying new product concepts and category opportunities to drive market share and profitability
- Oversee new product launch strategies including positioning, pricing, distribution, and regional execution across all NPL stage gates with 360° marketing approaches
- Lead the conception and implementation of disruptive consumer-facing marketing campaigns and integrated activations across all channels (digital, social, traditional)
- Develop and execute comprehensive global consumer marketing and integrated communications strategies in collaboration with Digital Consumer Experience and retail teams
- Direct global market research and social listening initiatives to uncover trends, test creative relevance, and inform innovation and marketing strategies
- Manage the annual global marketing budget from planning through execution, ensuring timely launch of initiatives within budget and overseeing COG management and VA opportunities
- Oversee portfolio management of SKU productivity and rationalization in partnership with Finance and business planning teams
- Partner closely with regional teams to ensure global marketing calendars and strategies align with regional consumer and commercial needs
- Build, inspire, and mentor a high-performing marketing team, fostering a culture of collaboration, innovation, accountability, and inclusion
- Maintain brand voice and guidelines across all global marketing initiatives to ensure consistency and relevance while resonating with local audiences
Qualifications
- Bachelor's degree required; MBA or advanced degree preferred
- 10+ years of progressive marketing leadership experience with strong emphasis on beauty, fashion, or lifestyle industries
- Proven success in North American and global marketing roles with deep understanding of regional nuances
- Significant experience in professional hair care or salon industry strongly preferred
- Demonstrated expertise in leading large-scale product launches and integrated 360° marketing campaigns
- Strong background in digital and social marketing with focus on data-driven decision-making
- Strong financial acumen including P&L management and budget optimization
- Excellent communication, interpersonal, and relationship-building skills
- Proven ability to lead through influence and drive cross-functional collaboration across global teams
Skills
Experience
10+ years of progressive marketing leadership experience in beauty, fashion, or lifestyle industries, with significant background in professional hair care or salon industry. Proven track record of success in both North American and global marketing roles, with demonstrated expertise in launching large-scale products and executing integrated marketing campaigns. Experience managing substantial budgets, building and leading teams, and driving business results through market-led innovation and strategic consumer engagement.
Education
Bachelor's degree required; MBA or advanced degree preferred.
Workplace
The successful candidate will be located in New York, New York, USA.
Compensation
The base compensation for this position ranges from USD 154,000 to USD 264,750 per annum.
Benefits
Health insurance coverage (medical, dental, and vision insurance), wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, participation in highly competitive bonus program with possibility for overachievement based on performance and company results, share incentive plan participation.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Bumble and bumble, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Chief Marketing Officer, Bumble and bumble», «Global Brand Marketing Director», «Senior Vice President, Marketing & Brand», «Global Marketing Executive», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.