Bumble and bumble Assistant Manager, Trade Marketing
- Employment
- Full-Time
- Seniority
- Junior
- Department
- Merchandising, Buying & Planning
- Posted
- Sep 22, 2026
Bumble and bumble seeks Assistant Manager, Trade Marketing in New York to develop retailer-specific campaigns for selective beauty distribution channels.
Role & Responsibilities
- Collaborate with Account Leads to develop retailer-specific marketing programs and coordinate co-op budgets, promotional calendars, in-store visuals, and eventing moments tailored to each account's business objectives
- Analyze traffic patterns and retailer event periods to identify ROI opportunities and create targeted programs that strengthen brand relevance against competitors
- Develop and execute seasonal promotional strategies in partnership with Account Management, ensuring cohesive omni-channel execution across in-store, e-commerce, and salon touchpoints
- Own Trade Marketing budget allocation and maintain close partnership with Marketing, E-Commerce, and Event Management to ensure efficient resource deployment
- Customize national go-to-market materials for retailer-specific needs and provide significant input into retailer market week meetings to conceptualize 360º marketing programs
- Drive sampling execution across NOAM, including retailer needs assessment, collateral forecasting, shipping coordination, and post-program redemption analysis
- Plan and manage retailer sampling box initiatives and exclusive brand experiences, including salon takeovers and high-touch in-store moments
- Support Trade Show participation (FLC, Brand Fairs) by coordinating with Account Leads, Field Sales, and Education teams to ensure brand showcase excellence
- Lead retailer creative requests and seasonal setup forms while maintaining alignment with global brand guidelines and local market adaptations
- Collaborate with Merchandising and Visual teams to create differentiated in-store experiences and develop comprehensive collateral strategies
- Conduct retailer consumer analytics review to identify white space opportunities and formulate new programs with Account Leads and Planners
- Coach and develop team members while providing guidance for consistent project execution across regional teams
Qualifications
- University degree in Marketing, Business, or related discipline
- Minimum 5 years of relevant experience in FMCG, Retail, or Beauty industry
- Demonstrated track record of brand business building, cross-functional collaboration, and leadership
- Exceptional presentation, communication, and interpersonal skills
- Strong coordination abilities with exceptional attention to detail and creative problem-solving
- Proficiency in managing complex multi-stakeholder environments and trade marketing budgets
Skills
Experience
Minimum 5 years of progressive experience in trade marketing, retail marketing, or brand management within the FMCG, Retail, or Prestige Beauty sector. Demonstrated expertise in managing retailer relationships, developing promotional campaigns, and executing omni-channel marketing initiatives with measurable business impact.
Education
University degree in Marketing, Business Administration, or related discipline.
Workplace
The successful candidate will be located in New York, New York, USA.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Bumble and bumble, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Trade Marketing Coordinator», «Trade Marketing Specialist», «Retail Marketing Manager», «Account Marketing Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.