Bvlgari Visual Merchandising Specialist

Employment
Full-Time
Seniority
Mid-Level
Industry
High Jewelry
Posted
May 11, 2026

About Bvlgari

Bulgari (Bvlgari) is an Italian maison renowned for high jewellery, watches and luxury accessories and operates globally through a network of boutiques and selective retail partners. As part of the LVMH group, the brand combines Roman heritage and craftsmanship with contemporary design, maintaining elevated standards of client experience and in-store presentation.

Bulgari — VM Specialist China in Shanghai: lead visual merchandising, window campaigns, new openings and bi-monthly VM training for DOS, FR and TR stores.

Role & Responsibilities

  • Oversee and enforce Bulgari visual merchandising standards across directly operated stores (DOS), franchise (FR) and travel retail (TR) outlets in China, ensuring a consistent, high-quality brand image.
  • Review, evaluate and provide monthly feedback on store VM reports; monitor implementation of VM instructions and corrective actions.
  • Plan and execute window changeovers and seasonal window projects for DOS, FR and TR stores.
  • Lead visual planning for new store openings: order props, prepare VM plans, support on-site installation and produce VM opening reports.
  • Support VM execution for in-store events, HJ events and exhibitions; coordinate on-site set-up with cross-functional teams.
  • Manage procurement of VM tools and props to align staging across store formats.
  • Design, deliver and monitor bi-monthly VM training for store VM ambassadors and provide ongoing coaching to local teams.

Qualifications

  • Bachelor’s degree or higher.
  • Fluent in Chinese and English (spoken and written).
  • Strong aesthetic sensibility and proven aptitude in visual merchandising for luxury retail.
  • Demonstrable knowledge of Bulgari product codes and brand positioning.
  • Proficiency with IT applications including Microsoft Office and Adobe Photoshop.
  • Excellent organization, communication skills and the ability to perform under tight timelines.
  • Creative, flexible and proactive team player with meticulous attention to detail.

Skills

Visual merchandising Microsoft Office Adobe Photoshop Bulgari product knowledge Window and event display execution

Experience

Approximately 3+ years of visual merchandising experience in luxury retail, ideally within jewellery, watches or premium accessories; experience supporting multi-format stores and new store openings is preferred.

Education

Bachelor’s degree or above.

Workplace

The successful candidate will be located in Shanghai, Shanghai, China.

Culture

The maison emphasizes refinement, craftsmanship and impeccable in-store presentation. Teams operate in a fast-paced, high-expectation environment where attention to detail, cross-functional collaboration and a client-centric approach are highly valued.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Bvlgari, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Visual Merchandising Specialist (Retail)», «Retail Visual Merchandiser», «Store Visual Manager», «VM Coordinator», «Display & Window Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.

Bvlgari

Bvlgari Visual Merchandising Specialist

Shanghai, China

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