Bvlgari Trade Marketing Associate Manager

About Bvlgari

Bulgari (BVLGARI) is an Italian maison known for high-jewelry, watches and luxury accessories and operates globally within the LVMH group. As part of a leading luxury conglomerate, the brand combines heritage craftsmanship with contemporary marketing and retail excellence, offering a collaborative international environment for marketing and commercial professionals.

Role & Responsibilities

• Lead the design, planning and execution of trade promotional campaigns, in-store activations and project-based initiatives (brand and sales events), ensuring alignment with Bulgari brand standards and global strategy.
• Manage end-to-end project timelines and deliverables for assigned initiatives, coordinating internal stakeholders and external vendors to meet launch deadlines.
• Develop and deliver partner training and enablement materials to distributors and retailers to maximise retail execution and customer experience.
• Manage sales support tools and promotional materials: control production and distribution volumes, review translations for brand tone and accuracy, and propose optimisations.
• Oversee on-site operations for event/set-up/dismantle and in-store installations, ensuring flawless execution and adherence to presentation standards.
• Maintain strong relationships with distributors, wholesalers and retail partners; prepare promotional proposals, cost estimates and pre/post-event reports for senior management.
• Coordinate with Rome HQ and cross-functional teams (Marketing & Communication and other departments) to progress local/global projects and ensure consistent reporting.
• Monitor event budgets and KPIs, measure ROI and identify cost efficiencies through supplier evaluation and expense control.

Qualifications

• Bachelor’s degree in Marketing, Business Administration or a related discipline.
• Minimum 3 years’ professional experience in trade marketing, retail promotions or events; 5+ years preferred, ideally within luxury goods, watches or jewellery.
• Demonstrable experience working with distributors, wholesalers and multisite retail partners.
• Strong project management skills with experience managing multiple concurrent initiatives and external suppliers.
• Excellent written and verbal communication skills in Japanese and working proficiency in English.
• Analytical capability to monitor KPIs, track budgets and report ROI; attention to detail and strong organisational discipline.
• Commercial mindset, proactive problem-solving and the ability to work collaboratively in a matrix environment.

Skills

Experience

Minimum three years of relevant trade marketing, retail promotion or events experience; five or more years preferred, with prior exposure to luxury goods, watches/jewellery or premium retail channels and demonstrable interaction with distributors and retail partners.

Education

Bachelor’s degree in Marketing, Business Administration or a related field.

Workplace

Culture

Bulgari blends Roman heritage and craftsmanship with modern luxury retailing and benefits from the global resources of the LVMH group. The workplace emphasises brand integrity, commercial rigour and collaborative, cross-border teamwork, valuing entrepreneurial initiative and customer obsession.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.