Bvlgari Trade & Product Marketing Manager, North America

About Bvlgari

Founded in Rome in 1884, Bvlgari is one of the world’s most distinctive luxury houses, celebrated for its bold Italian creativity, exceptional craftsmanship, and mastery of jewellery, watches, accessories, fragrances, and hospitality. As an employer, Bvlgari offers a refined, international environment where heritage and innovation meet, inviting talent to contribute to a culture of excellence, entrepreneurial spirit, and client-centric elegance. The Maison values diverse expertise, from artisanal savoir-faire to retail leadership and corporate functions, and encourages professional growth within the wider LVMH ecosystem. Working at Bvlgari means joining a Roman-born brand with a global vision and an enduring passion for beauty.

Role & Responsibilities

• Serve as primary marketing contact for key North American retail partners including Nordstrom, Bloomingdale's, Saks Global, Macy's, and Dillard's
• Develop and participate in retailer market presentations, business reviews, and project briefs to cultivate strong partnerships and identify growth opportunities
• Support retailer-specific marketing strategies aligned with launch priorities, seasonal initiatives, and business objectives
• Assist in execution of integrated 360° marketing programs across in-store, digital, experiential, and promotional channels
• Support co-op marketing initiatives including retailer.com visibility, digital media, sampling, clienteling, and events
• Partner with field sales teams to develop and execute in-store events, masterclasses, and retailer activations
• Identify opportunities to drive visibility, productivity, and conversion across brick-and-mortar and e-commerce channels
• Manage retailer marketing and event budgets, calendars, timelines, and project recaps with accurate execution and timely delivery
• Support North American launch execution and core business priorities across the fragrance portfolio
• Conduct competitive analysis, launch recaps, and business performance reviews to support strategic recommendations
• Leverage Circana/NPD reporting and retailer sales data to identify category trends, competitive insights, and growth opportunities
• Lead annual collateral forecasting and budget management for sampling, gift-with-purchase programs, and retailer marketing assets
• Partner cross-functionally to strategically allocate sampling and collateral investments based on business priorities
• Support development of strategic sampling and consumer engagement programs to drive awareness, trial, and brand growth
• Translate business performance data into clear, actionable insights and strategic recommendations
• Collaborate across Global, Commercial Sales, Retail Operations, Finance, and E-Commerce teams
• Support communication of business updates, launch information, and marketing priorities across departments
• Plan and execute elevated in-store experiences and visual merchandising aligned with Bvlgari's luxury positioning

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field
• Minimum 5 years of relevant experience in beauty, fragrance, fashion, or related industries
• Experience working with luxury department stores and national retail partners strongly preferred
• Strong understanding of the North American prestige beauty and fragrance landscape
• Previous experience partnering with field sales teams and retail environments preferred
• Experience managing sampling programs, collateral forecasting, and marketing budgets required
• Excellent communication, presentation, and cross-functional relationship management skills
• Strong organizational and project management capabilities with ability to manage multiple priorities simultaneously
• Analytical mindset with ability to translate business performance into actionable insights
• Collaborative, proactive, and solutions-oriented approach
• Passion for luxury retail, product storytelling, and elevated client experience
• Proficiency in Microsoft Excel and PowerPoint required
• Experience with Circana/NPD and retailer reporting platforms preferred

Skills

Experience

Minimum 5 years of relevant experience in beauty, fragrance, fashion, or related luxury industries, with demonstrated success in retail marketing, product launches, and cross-functional team environments.

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Workplace

Culture

Bvlgari fosters a dynamic, multicultural workplace where Italian heritage, Roman creativity, and exceptional craftsmanship shape every aspect of the employee experience. The Maison encourages entrepreneurship, collaboration, and a passion for excellence, offering teams the opportunity to contribute to a bold luxury vision across jewelry, watches, fragrances, accessories, and hospitality.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.