- Employment
- Full-Time
- Seniority
- Manager
- Department
- Retail & Boutique Operations
- Industry
- Fine Watches & Horology
- Posted
- Nov 9, 2026
About Bvlgari
Founded in Rome in 1884, Bvlgari is one of the world’s most distinctive luxury houses, celebrated for its bold Italian creativity, exceptional craftsmanship, and mastery of jewellery, watches, accessories, fragrances, and hospitality. As an employer, Bvlgari offers a refined, international environment where heritage and innovation meet, inviting talent to contribute to a culture of excellence, entrepreneurial spirit, and client-centric elegance. The Maison values diverse expertise, from artisanal savoir-faire to retail leadership and corporate functions, and encourages professional growth within the wider LVMH ecosystem. Working at Bvlgari means joining a Roman-born brand with a global vision and an enduring passion for beauty.
Bvlgari is seeking a full-time Store Manager in Bangkok to lead store performance, retail operations, client development, marketing activities, training, and team leadership. The role is permanent and on-site, with responsibility for sales targets, client experience, stock, and store standards.
Role & Responsibilities
- Manage the store to achieve sales objectives, store and service KPIs, and budget targets; develop action plans to meet sales targets.
- Spend time on the shop floor with the sales team and clients.
- Review sales results against budget and implement action plans to achieve desired performance.
- Propose and monitor expenses for existing stores and implement cost-efficiency measures with Store Managers.
- Manage retail operations, procedures, and compliance, ensuring company standards and procedures, including discount policies, are correctly applied.
- Work with Regional Marketing and Communications to align the overall marketing and communications strategy with store needs.
- Propose and implement actions, events, and activities to achieve sales targets; analyze sales trends with Marketing and Communications and recommend ad hoc measures to improve boutique performance.
- Assist with and coordinate in-store events alongside Marketing and Communications.
- Develop new clients in collaboration with Marketing, using initiatives such as advertising, PR, events, referrals, third-party collaborations, and product launches.
- Develop existing client relationships by supporting the sales team’s one-to-one CRM activities, including lunches and dinners for special occasions, clients’ social activities such as charity balls, festive gifting, corporate events, and after-sales service.
- Nurture client relationships in and outside the store through client database activities, in line with marketing guidelines.
- Build a good working relationship with the landlord and stay informed about mall activities.
- Work with Marketing and Communications to drive sales to the store.
- Maintain in-depth knowledge of brand locations, events, and marketing activities in the local environment, including the city, street, mall, and department stores, and share information with Marketing and Management.
- Contribute to action plans based on mystery-shopping results and ensure their implementation.
- Partner with the Commercial Trainer on training implementation plans and follow-up.
- Ensure the store team participates in training to develop knowledge of collections, selling techniques, brand and inspiration stories, security, and other topics.
- Coach the sales team on exceptional service, selling skills, and attitude to deliver a unique and memorable shopping experience.
- Address client concerns, disputes, and complaints, restoring client satisfaction.
- Oversee store maintenance, safety, and operations, as well as product assortment, visual merchandising, and uniform and grooming standards.
- Coordinate store maintenance and renovation with ID, as appropriate.
- Manage store stock efficiently against KPIs and provide the Merchandising team with feedback on product offers, assortment, and collections.
- Supervise after-sales service requests and ensure excellent customer service.
- Ensure product assortments suit the store and align with corporate strategies and objectives.
Qualifications
- At least 6–8 years of store or retail operations experience, including at least 3 years in a relevant role.
- Hands-on retail operations background.
- At least 5 years of people-leadership experience.
- A bachelor’s degree in business administration or marketing is preferred.
- Sales-driven, with business acumen and a strategic approach to retail.
- Leadership and people-focused orientation.
- Understanding of the luxury industry.
- Strong client-networking ability and enjoyment of networking.
- Knowledge of watches and jewelry, with strong selling skills.
- Understanding of retail operations processes, procedures, and guidelines.
- High sense of integrity.
- Ability to manage multiple stakeholders, mall management, and developers.
- Strong communication skills.
- Fluent in Thai and English; Chinese, Korean, or another foreign language is a plus.
Skills
Experience
Minimum 10 years; at least 6–8 years in store or retail operations, including at least 3 years in a relevant role, and at least 5 years in a people-leadership capacity.
Education
A bachelor’s degree in business administration or marketing is preferred.
Workplace
This position is based in Bangkok, Bangkok, Thailand.
Explore jobs in Thailand.
Culture
Bvlgari fosters a dynamic, multicultural workplace where Italian heritage, Roman creativity, and exceptional craftsmanship shape every aspect of the employee experience. The Maison encourages entrepreneurship, collaboration, and a passion for excellence, offering teams the opportunity to contribute to a bold luxury vision across jewelry, watches, fragrances, accessories, and hospitality.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
