Bvlgari Social Media Specialist

About Bvlgari

Founded in Rome in 1884, Bvlgari is one of the world’s most distinctive luxury houses, celebrated for its bold Italian creativity, exceptional craftsmanship, and mastery of jewellery, watches, accessories, fragrances, and hospitality. As an employer, Bvlgari offers a refined, international environment where heritage and innovation meet, inviting talent to contribute to a culture of excellence, entrepreneurial spirit, and client-centric elegance. The Maison values diverse expertise, from artisanal savoir-faire to retail leadership and corporate functions, and encourages professional growth within the wider LVMH ecosystem. Working at Bvlgari means joining a Roman-born brand with a global vision and an enduring passion for beauty.

Role & Responsibilities

• Coordinate communication projects with emphasis on content creation and editorial strategy across social media platforms (Instagram, TikTok, LinkedIn, X, Facebook, Pinterest, YouTube)
• Develop and execute editorial strategy across all social platforms, ensuring cohesive brand narrative, compelling storytelling, and engaging content that drives community growth
• Conduct regular analysis of social media performance metrics and provide insights and reports to track progress and identify improvement opportunities
• Create and curate compelling, high-quality content during events and product launches across various social channels
• Maintain brand consistency and ensure all social media content adheres to brand guidelines and standards
• Collaborate with marketing and creative teams to develop and implement integrated campaigns aligned with brand identity and objectives
• Manage day-to-day social media account activities, including content scheduling, community management, and timely response to comments and messages
• Monitor social media trends, tools, best practices, and emerging platforms to recommend innovative improvements to social presence
• Monitor and manage social media budget, ensuring efficient resource allocation and adherence to financial guidelines
• Manage collaborations with content creators, from identification and briefing through content approval and performance tracking

Qualifications

• 3–4 years of professional experience in social media or similar roles
• Preferably experience within the luxury or fashion industry
• In-depth knowledge of social media platforms, tools, and current trends
• Proven experience creating and managing social media campaigns, including content creation during events and with celebrities and influencers
• Strong knowledge of social media management and analytics tools
• Fluency in English and Italian

Skills

Experience

Minimum 3 years of professional experience in social media or equivalent roles, preferably within the luxury or fashion sector. Demonstrated ability to create and manage social media campaigns, including content production during high-visibility events and collaborations with celebrities and influencers.

Workplace

Culture

Bvlgari fosters a dynamic, multicultural workplace where Italian heritage, Roman creativity, and exceptional craftsmanship shape every aspect of the employee experience. The Maison encourages entrepreneurship, collaboration, and a passion for excellence, offering teams the opportunity to contribute to a bold luxury vision across jewelry, watches, fragrances, accessories, and hospitality.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.