Bvlgari Senior Trade Marketing Specialist

About Bvlgari

Founded in Rome in 1884, Bvlgari is one of the world’s most distinctive luxury houses, celebrated for its bold Italian creativity, exceptional craftsmanship, and mastery of jewellery, watches, accessories, fragrances, and hospitality. As an employer, Bvlgari offers a refined, international environment where heritage and innovation meet, inviting talent to contribute to a culture of excellence, entrepreneurial spirit, and client-centric elegance. The Maison values diverse expertise, from artisanal savoir-faire to retail leadership and corporate functions, and encourages professional growth within the wider LVMH ecosystem. Working at Bvlgari means joining a Roman-born brand with a global vision and an enduring passion for beauty.

Role & Responsibilities

• Execute comprehensive brand marketing development and implementation while maintaining brand image and standards, coordinating with HQ to ensure global consistency with local market sensitivity
• Manage event concept development, including ideation, planning, and retro-planning across multiple phases; independently lead small-scale events and trade activities from conception to on-site execution
• Provide strategic support to medium and large-scale events, playing a proactive role in project delivery and ensuring retail traffic and sales conversion objectives are met
• Monitor and analyze domestic and international market trends, consumer behavior, and competitor activities to identify market opportunities for the brand
• Assist with budget planning, budget control, and cost negotiation; track project performance against ROI and propose alternative solutions when facing budget constraints
• Coordinate effectively with internal departments (Trade Marketing, PR & Communications, CRM, Retail, Merchandising, Procurement) and external partners (agencies, franchisees, wholesalers, media)
• Manage administrative functions including PO creation, vendor payments, post-event reporting, print material coordination, and new project launch communications

Qualifications

• University degree in Business, Marketing, or related discipline
• Minimum 5 years of professional experience in marketing and events within the luxury industry or related sectors
• Proven knowledge and experience in event management with demonstrated project management capabilities
• Excellent understanding of luxury brand positioning and heritage
• Proficiency in English and Mandarin Chinese (spoken and written)
• Strong PowerPoint and graphic presentation skills with excellent judgment on presentation logic and data visualization

Skills

Experience

Minimum 5 years of solid professional experience in marketing, trade marketing, and events management within the luxury goods industry or a closely related luxury sector. Candidates should demonstrate proven capability in event conception, execution, and delivery, with a track record of managing both small-scale independent initiatives and providing substantive support to large-scale campaigns.

Education

University degree in Business, Marketing, Communications, or a related discipline.

Workplace

Culture

Bvlgari fosters a dynamic, multicultural workplace where Italian heritage, Roman creativity, and exceptional craftsmanship shape every aspect of the employee experience. The Maison encourages entrepreneurship, collaboration, and a passion for excellence, offering teams the opportunity to contribute to a bold luxury vision across jewelry, watches, fragrances, accessories, and hospitality.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.