Bvlgari Senior Trade Marketing Specialist
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Retail & Boutique Operations
- Industry
- Fine Watches & Horology
- Posted
- Aug 18, 2026
About Bvlgari
Founded in Rome in 1884, Bvlgari is one of the world’s most distinctive luxury houses, celebrated for its bold Italian creativity, exceptional craftsmanship, and mastery of jewellery, watches, accessories, fragrances, and hospitality. As an employer, Bvlgari offers a refined, international environment where heritage and innovation meet, inviting talent to contribute to a culture of excellence, entrepreneurial spirit, and client-centric elegance. The Maison values diverse expertise, from artisanal savoir-faire to retail leadership and corporate functions, and encourages professional growth within the wider LVMH ecosystem. Working at Bvlgari means joining a Roman-born brand with a global vision and an enduring passion for beauty.
Bulgari seeks Senior Trade Marketing Specialist in Shanghai to lead brand marketing strategy, events, and retail activities with 5+ years luxury experience required.
Role & Responsibilities
- Deliver comprehensive brand marketing strategy support and event execution in close collaboration with the line manager, ensuring all activities conform to brand image and global standards whilst remaining locally relevant
- Manage independent execution of small-to-medium scale marketing events and trade activities from conception through on-site implementation; provide substantial support to leadership for larger brand initiatives
- Develop innovative premium marketing concepts and event proposals informed by market insights, sales input, and brand identity positioning
- Execute strong project and budget management, including cost negotiation with vendors, budget tracking, ROI analysis, and proposal of alternative solutions within financial constraints
- Monitor and analyse domestic and international market trends, consumer behaviour, and competitive activity to identify strategic brand opportunities
- Coordinate cross-functional collaboration with retail teams, franchise partners, and wholesale channels to deliver results on all branding events and marketing initiatives
- Manage administrative and logistical project requirements, including purchase order creation, vendor payment processing, event reporting, and coordination with third-party vendors for print materials and translations
- Support headquarters in translating and implementing global brand standards into locally relevant marketing execution
Qualifications
- Proficiency in English and Mandarin Chinese (both required)
- Meticulous attention to detail with strong organisational and logical thinking capabilities
- Advanced PowerPoint and graphics design skills with strong presentation logic and analytical acumen
- Comprehensive event management knowledge, including material specifications, production costs, structural design, and finishing techniques
- Strong project management and execution capabilities with proven ability to manage multiple concurrent initiatives
- Deep knowledge of retail marketing and brand positioning within the luxury segment
- Excellent interpersonal and communication skills with demonstrated ability to negotiate effectively
- Proven experience with vendor management, PO creation, and post-event analysis
Skills
Experience
Minimum 5 years of professional experience in marketing and events within the luxury sector or related industries, with demonstrable expertise in retail marketing and event management. Proven ability to manage multiple projects concurrently, from concept development through execution, with meticulous attention to detail and strong vendor negotiation skills.
Education
University degree in Business, Marketing, or related discipline.
Workplace
The successful candidate will be located in Shanghai, Shanghai, China.
Culture
Bvlgari fosters a dynamic, multicultural workplace where Italian heritage, Roman creativity, and exceptional craftsmanship shape every aspect of the employee experience. The Maison encourages entrepreneurship, collaboration, and a passion for excellence, offering teams the opportunity to contribute to a bold luxury vision across jewelry, watches, fragrances, accessories, and hospitality.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Bvlgari, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Marketing Coordinator – Events», «Senior Brand Marketing Coordinator», «Senior Trade Marketing Manager», «Senior Marketing Specialist – Retail Events», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.