Bvlgari Senior Social Media Marketing Specialist

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Location
Employment Full-time
Seniority Senior
Posted Feb 18, 2026

Join Bulgari in Shanghai as a Senior Social Media Marketing Specialist. Drive social media strategy and engage with top influencers in the luxury fashion industry.

Overview

Bulgari, a prestigious name in the luxury fashion industry, is renowned for its exquisite craftsmanship and timeless elegance. As part of the LVMH Group, Bulgari benefits from the vast resources and global reach of one of the world's leading luxury conglomerates. The brand is committed to fostering a dynamic and inclusive work environment where creativity and innovation are celebrated.

Role & Responsibilities

  • Collaborate daily with social media agencies to manage and evolve social communication strategies.
  • Own and manage brand social media platforms, ensuring consistent brand positioning and tone.
  • Cultivate relationships with top-tier influencers across platforms such as Weibo, WeChat, RED, and BiliBili.
  • Monitor social media trends to leverage brand awareness while maintaining brand integrity.
  • Execute social media strategies, including content planning and audience targeting.
  • Manage external agencies for social media projects, ensuring high-quality content.
  • Oversee daily operations of brand-related social accounts, including posting and community engagement.
  • Develop and execute social media campaigns in alignment with brand guidelines.
  • Enhance brand awareness and engagement through innovative social media ideas.
  • Monitor and improve the brand's online reputation through active engagement and response.
  • Lead social community efforts with continuous content creation and user-generated content.
  • Support the development of the KOS community to maximize business opportunities.

Qualifications

  • Bachelor’s degree or equivalent in English, Marketing, or Advertising.

Skills

Fluency in both Chinese and English. Minimum of 5 years experience in social communication. Insight into fashion and luxury industry social communication trends. Understanding of social ecosystems for optimization. Strong planning and strategic thinking skills. Creativity and ability to generate innovative ideas. Excellent interpersonal communication and presentation skills.

Experience

A minimum of 5 years of experience in social communication within the fashion or luxury industry is required.

Education

Bachelor’s degree or equivalent qualification in English, Marketing, or Advertising.

Workplace

This position is based in Shanghai, Shanghai, China, within easy reach of Shanghai. Cerulean lists 411 open roles in Shanghai, including 3 posted recently. The broader Shanghai area accounts for 437 active listings on Cerulean, 3 of which are new. In China as a whole, Cerulean currently features 1.770 open positions, with 9 posted this week.

Benefits

Bulgari offers a comprehensive benefits package, including health insurance, retirement plans, and employee discounts on luxury products.

Culture

Bulgari fosters a culture of excellence and innovation, encouraging employees to push boundaries and explore new ideas. The work environment is collaborative and dynamic, with a strong emphasis on personal and professional growth.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.