Bvlgari Senior PR Manager, Jewelry

About Bvlgari

Founded in Rome in 1884, Bvlgari is one of the world’s most distinctive luxury houses, celebrated for its bold Italian creativity, exceptional craftsmanship, and mastery of jewellery, watches, accessories, fragrances, and hospitality. As an employer, Bvlgari offers a refined, international environment where heritage and innovation meet, inviting talent to contribute to a culture of excellence, entrepreneurial spirit, and client-centric elegance. The Maison values diverse expertise, from artisanal savoir-faire to retail leadership and corporate functions, and encourages professional growth within the wider LVMH ecosystem. Working at Bvlgari means joining a Roman-born brand with a global vision and an enduring passion for beauty.

Role & Responsibilities

• Manage and oversee external PR agencies, providing strategic direction and ensuring all media inquiries are handled promptly and professionally; monitor agency performance against KPIs to guarantee consistent, high-quality coverage across print and digital outlets
• Cultivate and maintain relationships with senior editors, key journalists, and top-tier influencers to secure strong brand visibility and influence media narratives
• Lead the creation and distribution of press kits, official statements, and press releases for key commercial seasons and brand milestones, ensuring alignment with global messaging and local market relevance
• Develop and author local press releases, media pitches, official statements, and brand narratives for jewelry collections, high jewelry events, boutique openings, and strategic milestones
• Translate and localize global press releases and corporate communications into Chinese, maintaining message consistency, cultural relevance, and luxury tone of voice
• Spearhead the celebrity dressing strategy to elevate the jewelry category through talent identification, product selection, and red-carpet placement for awards shows, film festivals, premieres, and high-profile moments
• Lead end-to-end celebrity dressing logistics, including jewelry selection, on-site support, post-event return, and performance tracking
• Drive celebrity cover-shooting opportunities with top-tier magazines and media platforms, strategically placing jewelry across print, digital, and social channels
• Lead the local High Jewelry event PR strategy and execution, including press activities, media previews, press conferences, and one-on-one interviews with brand spokespersons
• Oversee PR components of jewelry exhibitions, film festival activations, and brand events, including media invitations, press materials, on-site management, and post-event reporting
• Coordinate with internal teams (Marketing, Omni-Channel, Retail, Merchandising, Global PR) and external agencies to ensure seamless PR execution across all event touchpoints
• Manage event PR budgets, timelines, and vendor coordination to deliver all activities on time, on budget, and aligned with brand guidelines
• Monitor and report on event PR performance, including media coverage, share of voice, sentiment, and ROI, providing actionable insights for future strategy refinement
• Lead the contract lifecycle for jewelry PR-related activities, negotiating and finalizing agreements with partners while ensuring legal and compliance compliance
• Prepare comprehensive post-event reports, monthly highlight reports, and strategic campaign proposals that capture PR performance, media results, and competitive insights

Qualifications

• Bachelor's degree in Communications, PR, Marketing, or a related field
• Minimum 6–8 years of PR or communications experience, preferably in luxury, fashion, jewelry, or prestige sectors
• Demonstrated expertise in press relations, media relations, and celebrity endorsement management
• Proficiency in MS Office, media databases (e.g., DMR), social media platforms, and basic design tools
• Fluent English in both spoken and written communication; Mandarin Chinese proficiency highly advantageous
• Excellent written and verbal communication skills with ability to craft compelling brand narratives
• Strong attention to detail and meticulous proofreading capabilities
• Highly organized, proactive, and capable of multitasking effectively under pressure
• Team-oriented with proven ability to collaborate across departments and manage external partnerships

Skills

Experience

6–8 years of professional PR or communications experience, preferably within the luxury, fashion, jewelry, or prestige goods sectors. Demonstrated track record of managing high-profile media relationships, coordinating celebrity endorsements, and executing sophisticated PR campaigns at scale. Experience coordinating major events such as film festivals, award shows, or high-profile brand activations is essential.

Education

Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related discipline. Equivalent professional experience in PR or luxury brand communications may substitute for formal credentials.

Workplace

Culture

Bvlgari fosters a dynamic, multicultural workplace where Italian heritage, Roman creativity, and exceptional craftsmanship shape every aspect of the employee experience. The Maison encourages entrepreneurship, collaboration, and a passion for excellence, offering teams the opportunity to contribute to a bold luxury vision across jewelry, watches, fragrances, accessories, and hospitality.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.