Bvlgari Senior PR Manager
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Corporate Affairs, Sustainability & CSR
- Posted
- Aug 18, 2026
About Bvlgari
Founded in Rome in 1884, Bvlgari is one of the world’s most distinctive luxury houses, celebrated for its bold Italian creativity, exceptional craftsmanship, and mastery of jewellery, watches, accessories, fragrances, and hospitality. As an employer, Bvlgari offers a refined, international environment where heritage and innovation meet, inviting talent to contribute to a culture of excellence, entrepreneurial spirit, and client-centric elegance. The Maison values diverse expertise, from artisanal savoir-faire to retail leadership and corporate functions, and encourages professional growth within the wider LVMH ecosystem. Working at Bvlgari means joining a Roman-born brand with a global vision and an enduring passion for beauty.
Bulgari seeks a Senior PR Manager in Tokyo to lead hotel and luxury brand communications strategy. Japanese and English required; 10+ years luxury PR experience.
Role & Responsibilities
- Define and lead the annual PR strategy and communications calendar for Bulgari Hotel Tokyo and BHR in alignment with business priorities and global direction
- Develop storytelling and communication angles around key business moments, seasonal initiatives, partnerships, and brand activations
- Build and maintain strong relationships with top-tier Japanese media, key editors, journalists, broadcasters, and selected international media outlets
- Lead proactive media outreach to secure high-quality earned coverage across luxury, lifestyle, travel, business, and cultural platforms
- Oversee the development of press materials, including press releases, media pitches, presentations, briefing notes, and performance reports
- Lead engagement with VIPs, celebrities, influencers, and key opinion leaders to strengthen brand desirability and market relevance
- Identify and develop endorsement, hosting, and partnership opportunities aligned with Bulgari's premium positioning
- Oversee the PR planning and execution of press events, launches, media stays, and immersive brand experiences
- Define guest strategy, messaging, and visibility objectives for each activation while ensuring execution excellence
- Act as the principal PR counterpart for Bulgari Hotel Tokyo leadership, Bulgari Japan, and Global Communications teams
- Monitor media exposure and PR performance, providing regular analysis and strategic recommendations
- Manage PR budgets and coordinate with external agencies as applicable
Qualifications
- Minimum 10+ years of experience in public relations, communications, or media, ideally within luxury hospitality, luxury lifestyle, fashion, or comparable high-end sectors
- Demonstrated deep understanding of the Japanese luxury media landscape with an established professional network across key media outlets, editors, journalists, key opinion leaders, and VIP communities
- Proven track record of leading strategic PR initiatives that support brand positioning and measurable business objectives
- Strong expertise in digital communications, social media strategy, and influencer engagement within the luxury sphere
- Excellent verbal and written communication proficiency in both Japanese and English
- Solid experience in event communications and execution of high-profile brand activations
- Strong sense of brand image perception, discretion, and professional judgment
- Excellent planning, organizational, and stakeholder management capabilities
Skills
Experience
Minimum 10 years of professional experience in public relations, communications, or related media functions, with substantial background in luxury hospitality, luxury lifestyle, fashion, or analogous high-end environments. Demonstrated success in building and nurturing relationships within premium media ecosystems and proven ability to drive earned media coverage for luxury brands.
Education
Not specified in source material; tertiary qualification in communications, public relations, journalism, or related discipline is typically expected at this level, though not explicitly stated.
Workplace
This position is based in Chuo-Ku, Tokyo, Japan.
Culture
Bvlgari fosters a dynamic, multicultural workplace where Italian heritage, Roman creativity, and exceptional craftsmanship shape every aspect of the employee experience. The Maison encourages entrepreneurship, collaboration, and a passion for excellence, offering teams the opportunity to contribute to a bold luxury vision across jewelry, watches, fragrances, accessories, and hospitality.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Bvlgari, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Senior Communications Manager», «Head of Public Relations», «Director of Media Relations», «Senior Brand Communications Manager», «Communications Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.