Bvlgari Senior Digital Performance Media Specialist
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About Bvlgari
Bulgari, a renowned luxury brand under the LVMH conglomerate, is celebrated for its exquisite craftsmanship and innovative designs in the watches and jewellery sector. As an employer, Bulgari offers a dynamic and prestigious work environment, fostering creativity and excellence in the luxury industry.
Join Bulgari in Shanghai as a Senior Digital Performance Media Specialist, leveraging WeChat ecosystem to maximize exposure and conversion.
Role & Responsibilities
- Develop and align advertising strategies with store sales targets and campaign calendars.
- Implement tiered targeting strategies within WeChat Ads Manager, tailoring creatives and bidding rules for each segment.
- Set up and optimize campaigns across WeChat ad placements, ensuring compliance with platform policies.
- Monitor core KPIs and deliver weekly performance reports to identify growth opportunities.
- Allocate advertising budgets across WeChat ecosystem ad placements based on GMV targets and ROI performance.
- Coordinate with external channels to achieve cross-platform synergy.
- Collaborate with Marketing, Finance, and other internal teams to ensure alignment with brand messaging and budget requirements.
Qualifications
- Bachelor's degree or higher.
- Fluent in both Chinese and English.
- Hands-on experience in digital advertising, particularly with WeChat Ads.
- Proficient in ad platform operations and campaign lifecycle management.
- Strong analytical skills and proficiency in Microsoft/SENSORS.
Skills
Experience
Hands-on experience in digital advertising with practical experience on WeChat Ads, including placements such as Moments, Channels, and Search.
Education
Bachelor or above
Workplace
The successful candidate will be located in Shanghai, Shanghai, China.
Culture
Bulgari is known for its commitment to innovation and luxury, offering employees a chance to work in a creative and high-end environment. The brand values excellence and provides opportunities for professional growth within the luxury sector.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Bvlgari, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Digital Advertising Specialist», «Performance Marketing Specialist», «Digital Media Strategist», «Online Advertising Manager», «Digital Campaign Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.