Bvlgari Regional Media Manager

About Bvlgari

Founded in Rome in 1884, Bvlgari is one of the world’s most distinctive luxury houses, celebrated for its bold Italian creativity, exceptional craftsmanship, and mastery of jewellery, watches, accessories, fragrances, and hospitality. As an employer, Bvlgari offers a refined, international environment where heritage and innovation meet, inviting talent to contribute to a culture of excellence, entrepreneurial spirit, and client-centric elegance. The Maison values diverse expertise, from artisanal savoir-faire to retail leadership and corporate functions, and encourages professional growth within the wider LVMH ecosystem. Working at Bvlgari means joining a Roman-born brand with a global vision and an enduring passion for beauty.

Role & Responsibilities

• Collaborate on the South Asia and Oceania (SAO) marketing and communications strategy, aligning it with the brand’s global vision, mission, and objectives.
• Build strong partnerships with local markets and cross-functional stakeholders to develop a cohesive, high-performing regional marketing team.
• Develop and implement traditional and digital media plans in line with central headquarters’ guidelines, equipping local teams for efficient PR negotiations.
• Work with local marketing teams and media agencies to deploy harmonized pan-SAO campaigns, tailoring initiatives to local audiences, market nuances, and brand maturity.
• Manage and allocate the Above-The-Line (ATL) budget across markets; monitor spend and coordinate market alignments during budget revision cycles (BDG, R1, R2).
• Raise monthly Purchase Orders in line with media planning and facilitate payments to vendors, including media agencies, direct suppliers, and Google.
• Work with the Controlling team on monthly billing reconciliation, proactively minimizing variances between forecasts and actuals.
• Consolidate and report regional media investments to Headquarters monthly, detailing spend by market, key icons, and media channels.
• Analyze business metrics and campaign data to optimize media spending and maximize results.
• Monitor monthly campaign performance with the e-commerce team to drive traffic, qualified user sessions, and year-over-year online sales growth.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5–7 years of progressive experience in media planning and buying, with strong regional or multi-market exposure.
• Strong budget management and reporting skills.
• Solid project management expertise.
• Good knowledge of digital communication.
• Strong understanding of social media platforms, digital trends, and market developments.

Skills

Experience

At least 5 years; 5–7 years of progressive experience in media planning and buying, with strong regional or multi-market exposure.

Education

Bachelor’s degree in Marketing, Communications, Business, or a related field.

Culture

Bvlgari fosters a dynamic, multicultural workplace where Italian heritage, Roman creativity, and exceptional craftsmanship shape every aspect of the employee experience. The Maison encourages entrepreneurship, collaboration, and a passion for excellence, offering teams the opportunity to contribute to a bold luxury vision across jewelry, watches, fragrances, accessories, and hospitality.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.