Bvlgari Regional Commercial Director

About Bvlgari

Founded in Rome in 1884, Bvlgari is one of the world’s most distinctive luxury houses, celebrated for its bold Italian creativity, exceptional craftsmanship, and mastery of jewellery, watches, accessories, fragrances, and hospitality. As an employer, Bvlgari offers a refined, international environment where heritage and innovation meet, inviting talent to contribute to a culture of excellence, entrepreneurial spirit, and client-centric elegance. The Maison values diverse expertise, from artisanal savoir-faire to retail leadership and corporate functions, and encourages professional growth within the wider LVMH ecosystem. Working at Bvlgari means joining a Roman-born brand with a global vision and an enduring passion for beauty.

Role & Responsibilities

• Lead and grow Bvlgari’s presence across Asia-Pacific domestic markets, excluding China, overseeing local distributors and affiliates.
• Develop data-driven recommendations to optimize local distribution models and guide retail expansion, selective door additions, relocations, and partner-footprint optimization.
• Drive retail execution and commercial performance across all points of sale, maximizing door productivity, sales per square foot or meter, visual merchandising, and clienteling standards.
• Shift commercial focus from wholesale sell-in to data-driven sell-out accountability; analyze sell-out trends, traffic, conversion, and stock health, and convert insights into agile action plans.
• Own country-specific P&L, analyze KPIs and product mix, and execute strategies to improve profitability and meet financial objectives.
• Oversee strategic and commercial business development, including sales and marketing initiatives, pricing, forecasting, budgeting, and annual and long-term business planning.
• Implement product-line and product-mix portfolio management in line with Business Unit guidelines while adapting to local market conditions.
• Lead commercial negotiations at wholesale, retail, and e-retail levels to secure advantageous terms and develop mutually beneficial partnerships.
• Lead, mentor, and develop Area Sales Managers and regional stakeholders, fostering accountability, continuous improvement, and cross-functional collaboration.
• Collaborate with Trade Marketing and leverage Travel Retail channel synergies to deliver efficient campaigns, market presence, and brand visibility across domestic markets.

Qualifications

• At least 10 years of regional sales experience, preferably in the fragrance industry.
• Strong expertise in business strategy, vision, and execution across sales, marketing, and market development.
• Team leadership capability.
• Flexibility to travel for up to 50% of the time across the Asia-Pacific region.
• Extensive knowledge and hands-on experience in P&L management and profit optimization.
• A successful track record in third-party and retail business models.
• Ability to communicate, negotiate, influence, and adapt in multicultural environments.
• Fluent English; another Asian language is an advantage.
• Ease with figures and IT reporting tools.

Skills

Experience

At least 10 years of regional sales experience, preferably in the fragrance industry.

Culture

Bvlgari fosters a dynamic, multicultural workplace where Italian heritage, Roman creativity, and exceptional craftsmanship shape every aspect of the employee experience. The Maison encourages entrepreneurship, collaboration, and a passion for excellence, offering teams the opportunity to contribute to a bold luxury vision across jewelry, watches, fragrances, accessories, and hospitality.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.