Bvlgari Product Marketing Manager

About Bvlgari

Founded in Rome in 1884, Bvlgari is one of the world’s most distinctive luxury houses, celebrated for its bold Italian creativity, exceptional craftsmanship, and mastery of jewellery, watches, accessories, fragrances, and hospitality. As an employer, Bvlgari offers a refined, international environment where heritage and innovation meet, inviting talent to contribute to a culture of excellence, entrepreneurial spirit, and client-centric elegance. The Maison values diverse expertise, from artisanal savoir-faire to retail leadership and corporate functions, and encourages professional growth within the wider LVMH ecosystem. Working at Bvlgari means joining a Roman-born brand with a global vision and an enduring passion for beauty.

Role & Responsibilities

• Analyze sales performance, market trends, consumer insights and the competitive landscape to identify opportunities and risks for business growth.
• Develop trend reports, competitive benchmarks and market analyses, providing actionable recommendations for product and category strategies.
• Define product and collection strategies, translating business objectives, market insights and brand priorities into product briefs.
• Coordinate collection presentations and showroom launches, ensuring consistent product storytelling and supporting materials.
• Manage product data accurately and on time in the PLM system throughout collection development.
• Maintain and update collection-development documents, including product briefs, collection cockpit, delivery plans, pricing benchmarks and business reviews.
• Prepare and coordinate cross-functional tools and guidelines for collection launches, including visual merchandising guidelines, communication campaigns, sales forecasts and training materials.
• Own monthly sales forecasting for carry-over products, monitoring performance and trends and aligning with regional and commercial teams to ensure forecast accuracy.
• Define seasonal sales forecasts for new collections and product launches, translating strategic objectives, market insights and commercial expectations into business plans.
• Set target retail prices for new developments to achieve margin objectives and maintain pricing architecture consistency with business goals.
• Present collection strategies, business performance analyses and recommendations to senior management and cross-functional stakeholders to support decision-making.
• Partner with Design, Product Development, Retail Merchandising, Supply Chain, Communication and Retail teams to ensure a coherent product strategy throughout the collection lifecycle.
• Manage day-to-day product marketing activities and contribute to ad hoc strategic projects related to category development.

Qualifications

• At least 5 years of experience in Product Marketing, Merchandising or related functions within luxury, fashion or lifestyle brands.
• Solid understanding of product marketing principles, collection development processes and product lifecycle management.
• Strong knowledge of the luxury industry, consumer dynamics, competitive landscape, market trends and retail.
• Experience in sales analysis, forecasting, pricing strategies and business performance monitoring.
• Proven project management skills, including coordinating multiple initiatives and stakeholders simultaneously.
• Strong analytical and reporting capabilities, with the ability to turn data into actionable business insights.
• Advanced proficiency in Microsoft Office Suite, particularly Excel and PowerPoint; knowledge of SAP, ERP systems, Power BI and other Business Intelligence tools is a plus.
• Strong business acumen and commercial mindset.
• Analytical thinking and problem-solving capabilities.
• Ability to balance creativity, brand vision and business objectives in product decision-making.
• Excellent organizational skills, attention to detail and ability to manage multiple priorities in a fast-paced environment.
• Strategic mindset combined with a hands-on approach to execution.
• Strong interpersonal and stakeholder management skills, with the ability to influence and collaborate across functions and seniority levels.
• Effective communication and presentation skills.
• Curiosity, agility and a proactive attitude towards innovation and continuous improvement.
• Collaborative mindset and ability to thrive in cross-functional environments.
• Genuine passion for luxury, product excellence and brand building.
• Full professional proficiency in written and spoken English.

Skills

Experience

At least 5 years in Product Marketing, Merchandising or related functions within luxury, fashion or lifestyle brands.

Culture

Bvlgari fosters a dynamic, multicultural workplace where Italian heritage, Roman creativity, and exceptional craftsmanship shape every aspect of the employee experience. The Maison encourages entrepreneurship, collaboration, and a passion for excellence, offering teams the opportunity to contribute to a bold luxury vision across jewelry, watches, fragrances, accessories, and hospitality.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.