Bvlgari Product Marketing Manager
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Merchandising, Buying & Planning
- Industry
- High Jewelry
- Posted
- Jun 29, 2026
About Bvlgari
Founded in Rome in 1884, Bvlgari is one of the world’s most distinctive luxury houses, celebrated for its bold Italian creativity, exceptional craftsmanship, and mastery of jewellery, watches, accessories, fragrances, and hospitality. As an employer, Bvlgari offers a refined, international environment where heritage and innovation meet, inviting talent to contribute to a culture of excellence, entrepreneurial spirit, and client-centric elegance. The Maison values diverse expertise, from artisanal savoir-faire to retail leadership and corporate functions, and encourages professional growth within the wider LVMH ecosystem. Working at Bvlgari means joining a Roman-born brand with a global vision and an enduring passion for beauty.
Bulgari seeks Product Marketing Manager in Florence, Italy to lead leather goods category strategy and product lifecycle management.
Role & Responsibilities
- Analyze sales performance, market trends, consumer insights and competitive landscape to identify growth opportunities and risks; prepare regular trend reports and competitive benchmarking with actionable recommendations
- Drive product and collection strategy development, translating business objectives and market insights into clear product briefs and strategic priorities
- Coordinate collection presentations, showroom launches and product storytelling materials to ensure brand consistency
- Manage product data accuracy within PLM systems throughout collection development; maintain key documentation including product briefs, collection cockpits, delivery plans and pricing benchmarks
- Prepare cross-functional tools and guidelines for collection launches, including visual merchandising guidelines, communication campaigns, sales forecasts and training materials
- Own monthly sales forecasting for carry-over products and define seasonal forecasts for new collections, ensuring accuracy through continuous performance monitoring and regional alignment
- Define target retail pricing for new developments to achieve margin objectives while maintaining pricing architecture consistency
- Present collection strategies, business performance analyses and recommendations to senior management and cross-functional stakeholders
- Partner closely with Design, Product Development, Retail Merchandising, Supply Chain, Communication and Retail teams throughout the product lifecycle
- Manage day-to-day product marketing activities and contribute to ad-hoc strategic projects related to category development
Qualifications
- 5–7 years of experience in product marketing, merchandising or related functions within luxury, fashion or lifestyle brands
- Solid understanding of product marketing principles, collection development processes and product lifecycle management
- Strong knowledge of the luxury industry, consumer dynamics, competitive landscape and retail dynamics
- Proven experience in sales analysis, forecasting, pricing strategies and business performance monitoring
- Advanced proficiency in Microsoft Office Suite (Excel and PowerPoint)
- Demonstrated project management skills with ability to coordinate multiple initiatives and stakeholders simultaneously
Skills
Experience
5–7 years in product marketing, merchandising, or related functions within luxury, fashion, or lifestyle brands, with demonstrated expertise in collection development, product strategy, and category performance management.
Education
Bachelor's degree in business administration, marketing, fashion management, or a related discipline is preferred.
Workplace
The role is situated in Florence, Tuscany, Italy.
Culture
Bvlgari fosters a dynamic, multicultural workplace where Italian heritage, Roman creativity, and exceptional craftsmanship shape every aspect of the employee experience. The Maison encourages entrepreneurship, collaboration, and a passion for excellence, offering teams the opportunity to contribute to a bold luxury vision across jewelry, watches, fragrances, accessories, and hospitality.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Bvlgari, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Product Strategist», «Category Marketing Manager», «Product Development Manager», «Collection Marketing Director», «Brand Marketing Specialist», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.