Bvlgari PR Assistant Manager

About Bvlgari

Founded in Rome in 1884, Bvlgari is one of the world’s most distinctive luxury houses, celebrated for its bold Italian creativity, exceptional craftsmanship, and mastery of jewellery, watches, accessories, fragrances, and hospitality. As an employer, Bvlgari offers a refined, international environment where heritage and innovation meet, inviting talent to contribute to a culture of excellence, entrepreneurial spirit, and client-centric elegance. The Maison values diverse expertise, from artisanal savoir-faire to retail leadership and corporate functions, and encourages professional growth within the wider LVMH ecosystem. Working at Bvlgari means joining a Roman-born brand with a global vision and an enduring passion for beauty.

Role & Responsibilities

• Manage and oversee external PR agencies, providing strategic direction and ensuring prompt, professional handling of media inquiries
• Monitor agency performance against KPIs and ensure consistent, high-quality media coverage across print and digital outlets
• Cultivate and maintain relationships with senior editors, key journalists, and top-tier influencers to secure brand visibility
• Lead creation and distribution of press kits, official statements, and press releases aligned with global messaging and local market relevance
• Spearhead celebrity dressing strategy, including talent identification, gifting, and red-carpet placement for major awards and brand events
• Manage end-to-end logistics of celebrity dressing requests, including product selection, fitting coordination, and on-site support
• Lead celebrity seeding programs, including contract negotiation, gifting strategies, usage rights, exclusivity clauses, and ROI tracking
• Oversee all celebrity-related logistics for brand events, including invitations, RSVP tracking, and on-site hospitality
• Build and maintain a network of celebrity stylists, agents, and publicists to secure organic and paid endorsements
• Lead the contract lifecycle for PR and celebrity-related activities, ensuring legal and compliance alignment
• Process and track invoices, purchase orders, and budget allocation with accurate financial reporting
• Prepare executive-level presentations on campaign performance, celebrity ROI, and event-related PR impact
• Analyze PR coverage reports, share of voice, sentiment, and competitive landscape

Qualifications

• Bachelor's degree in Communications, PR, or related field
• 6–8 years of PR or communication experience, preferably in luxury, fashion, or jewellery
• Fluent English in both spoken and written form
• Proficiency in MS Office, media databases (e.g., DMR), social media platforms, and basic design tools
• Excellent written and verbal communication skills
• Strong attention to detail and organizational abilities
• Ability to multitask and perform under pressure

Skills

Experience

6–8 years of PR or communications experience, preferably in luxury, fashion, or jewellery sectors.

Education

Bachelor's degree in Communications, PR, or related field or equivalent professional experience.

Workplace

Culture

Bvlgari fosters a dynamic, multicultural workplace where Italian heritage, Roman creativity, and exceptional craftsmanship shape every aspect of the employee experience. The Maison encourages entrepreneurship, collaboration, and a passion for excellence, offering teams the opportunity to contribute to a bold luxury vision across jewelry, watches, fragrances, accessories, and hospitality.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.