Bvlgari PR Assistant Manager
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- High Jewelry
- Posted
- Sep 1, 2026
About Bvlgari
Founded in Rome in 1884, Bvlgari is one of the world’s most distinctive luxury houses, celebrated for its bold Italian creativity, exceptional craftsmanship, and mastery of jewellery, watches, accessories, fragrances, and hospitality. As an employer, Bvlgari offers a refined, international environment where heritage and innovation meet, inviting talent to contribute to a culture of excellence, entrepreneurial spirit, and client-centric elegance. The Maison values diverse expertise, from artisanal savoir-faire to retail leadership and corporate functions, and encourages professional growth within the wider LVMH ecosystem. Working at Bvlgari means joining a Roman-born brand with a global vision and an enduring passion for beauty.
Bulgari Shanghai PR Assistant Manager: Lead press relations, celebrity management, and brand communications. 6–8 years luxury PR experience required.
Role & Responsibilities
- Manage and oversee external PR agencies, providing strategic direction and ensuring prompt, professional handling of all media inquiries
- Monitor agency performance against KPIs and ensure consistent, high-quality media coverage across print and digital outlets
- Cultivate and maintain relationships with senior editors, key journalists, and top-tier influencers to secure strong brand visibility
- Lead creation and distribution of press kits, official statements, and press releases for key commercial seasons and brand milestones
- Spearhead celebrity dressing strategy, including talent identification, gifting, and red-carpet placement for awards shows and film festivals
- Manage end-to-end logistics of celebrity dressing requests, including product selection, fitting coordination, and on-site support
- Lead celebrity seeding program, including contract negotiation, gifting strategies, usage rights, and ROI tracking
- Oversee all celebrity-related logistics for brand events, including invitation management and on-site hospitality
- Build and maintain a robust network of celebrity stylists, agents, and publicists to secure organic and paid endorsements
- Lead the contract lifecycle for PR and celebrity activities, including negotiation and finalization with external partners
- Ensure all contracts comply with legal and compliance requirements, managing internal approval workflows
- Process and track invoices, purchase orders, and budget allocation with accurate financial reporting
- Prepare executive-level presentations summarizing campaign performance, celebrity seeding ROI, and event-related PR impact
- Oversee PR coverage reports, analyze share of voice, sentiment, and competitive landscape
Qualifications
- Bachelor's degree in Communications, PR, Marketing, or related field
- 6–8 years of PR or communications experience, preferably in luxury, fashion, or jewelry sectors
- Fluent English in both written and spoken communication
- Proficiency in MS Office, media databases (e.g., DMR), and social media platforms
- Excellent written and verbal communication skills
- Strong attention to detail and organizational abilities
- Proactive approach with ability to multitask under pressure
Skills
Experience
6–8 years of professional PR or communications experience, preferably in luxury, fashion, jewelry, or related sectors. Demonstrated success managing external agencies, cultivating media relationships, and executing celebrity placement and endorsement strategies at a comparable organizational level.
Education
Bachelor's degree in Communications, Public Relations, Marketing, or a related discipline, or equivalent professional experience demonstrating comparable knowledge and expertise.
Workplace
This position is based in Shanghai, Shanghai, China.
Culture
Bvlgari fosters a dynamic, multicultural workplace where Italian heritage, Roman creativity, and exceptional craftsmanship shape every aspect of the employee experience. The Maison encourages entrepreneurship, collaboration, and a passion for excellence, offering teams the opportunity to contribute to a bold luxury vision across jewelry, watches, fragrances, accessories, and hospitality.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Bvlgari, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Communications Manager», «Public Relations Specialist», «PR Coordinator», «Brand Communications Officer», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.