Bvlgari Perfume Marketing Manager

About Bvlgari

Bulgari is an Italian maison renowned for its jewellery and watches and recognized globally for refined, colourful design across accessories, fragrances and luxury hospitality. Part of the LVMH group, Bulgari combines heritage craftsmanship with contemporary creativity and international distribution, offering a fast‑paced, high‑standards environment within a global luxury network.

Role & Responsibilities

• Define and implement the local trade marketing strategy in line with global brand plans, managing A&P budget to deliver image, impact, sales and profitability targets.
• Lead negotiations and client meetings with retail partners to present trade plans, agree execution and align on commercial outcomes.
• Develop go‑to‑market plans for product launches and activations, coordinating campaigns, pop‑ups and in‑store events from concept through execution.
• Ensure flawless in‑store execution and retail excellence across the network, including VM updates, maintenance and creation of bespoke brand corners.
• Adapt and implement visual merchandising guidelines (planograms, scenography) to guarantee brand consistency and portfolio coherence.
• Own local PR and social media initiatives to maximise coverage, visibility and engagement, and coordinate product seeding with agencies.
• Manage influencer/KOL relationships through a Friend of House programme and deliver trade events and PR activations to boost awareness.
• Set performance targets, monitor and analyse results, consolidate reporting and share best practices; recommend investment priorities, track ROI and adjust forecasts.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration or a related field.
• Minimum five years’ experience in marketing roles within the German market, preferably in luxury and beauty, with direct interaction with retail partners.
• Proven track record of developing and executing high‑impact marketing initiatives consistent with brand concept, with strong data interpretation and commercial decision‑making.
• Established experience in PR, social media strategies and influencer management.
• Fluency in German and English; additional languages are a plus.
• Willingness and flexibility to travel approximately 25% of the time.

Skills

Experience

At least 5 years of progressive marketing experience in the German market, ideally within luxury and beauty categories, including direct collaboration with retailers and responsibility for multichannel activations.

Education

Bachelor’s or Master’s degree in Marketing, Business Administration or a related discipline.

Workplace

Benefits

Performance‑based compensation; employee discounts; option to submit personal expenses (meals, transportation, internet); Urban Sports Club membership; comprehensive onboarding and ongoing support; training and professional development opportunities within LVMH.

Culture

Bulgari blends Italian creativity and artisanal excellence with an international luxury mindset. The workplace values design‑led thinking, meticulous attention to detail and collaborative cross‑border teamwork, while offering structured development pathways as part of the LVMH network.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.