Bvlgari Perfume Marketing Intern

About Bvlgari

Founded in Rome in 1884, Bvlgari is one of the world’s most distinctive luxury houses, celebrated for its bold Italian creativity, exceptional craftsmanship, and mastery of jewellery, watches, accessories, fragrances, and hospitality. As an employer, Bvlgari offers a refined, international environment where heritage and innovation meet, inviting talent to contribute to a culture of excellence, entrepreneurial spirit, and client-centric elegance. The Maison values diverse expertise, from artisanal savoir-faire to retail leadership and corporate functions, and encourages professional growth within the wider LVMH ecosystem. Working at Bvlgari means joining a Roman-born brand with a global vision and an enduring passion for beauty.

Bulgari is seeking a Perfume Marketing Intern to support regional marketing strategy and activations across Europe and Africa, with a focus on Export and additional support for the Domestic Market. Responsibilities span trade marketing, retail excellence, PR, e-commerce, business intelligence, operational coordination, and regional reporting. This full-time internship runs from February to July 2027.

Role & Responsibilities

• Contribute to local marketing plans for domestic channels, aligning execution with global strategy and identifying opportunities for enhancement.
• Adapt global guidelines to local market characteristics, customer expectations, and competitive dynamics to elevate the in-store experience.
• Assist in creating and developing point-of-sale animation tools, including on-counter experiences, wrapping rituals, and service enhancements.
• Support annual marketing plan implementation with distributors, sales teams, and marketing teams, including product launches and additional in-store visibility initiatives.
• Support CAPEX projects across domestic markets, including upgrades and new openings, in coordination with internal and external stakeholders.
• Coordinate organic seeding initiatives for launches across key markets, ensuring follow-up and supporting regional influencer-led activations.
• Support regional PR coordination, including monthly performance reporting and regional activations.
• Help optimize product assortment and ensure new products are available in line with worldwide launch timings.
• Enhance the brand's online image and monitor visual updates according to the launch calendar.
• Support the execution and follow-up of e-commerce strategy across markets.
• Gather and consolidate qualitative and quantitative market feedback to evaluate regional activation impact.
• Analyze launch performance, including sell-out, overall performance, and animation results.
• Assist in preparing launch and activation reports to track campaign outcomes, visibility, and engagement.
• Consolidate and highlight key results and notable Export-region activations for the monthly regional newsletter.
• Monitor and coordinate stock and product orders for internal use, including uniforms, visual merchandising props, and sampling tools.
• Collaborate with Trade Marketing, Visual Identity, PR, Events, and other internal departments to deliver projects successfully.
• Manage incentive orders linked to marketing or trade initiatives, ensuring timely delivery and follow-up.
• Coordinate marketing content for the monthly regional newsletter across Travel Retail, Domestic, and affiliate channels.
• Consolidate monthly communication reports, including PR and KOL performance.
• Coordinate with marketing managers to synthesize and analyze launch reports.
• Support the organization of team seminars, off-sites, and internal events.

Qualifications

• In the final year of a Master's degree in Marketing, Business, or a related field, and seeking a six-month internship in an international, dynamic environment.
• Ideally, initial experience in marketing, retail, or business operations, preferably in the luxury, beauty, or fragrance industry.
• Fluent in French and English.
• Strong command of Excel and PowerPoint.
• Creative, curious, detail-oriented, and highly organized, with the ability to thrive in a fast-paced environment and manage varied cross-functional projects.
• Strong communication and project coordination skills, with the ability to work across teams and functions.
• Proactive and solution-oriented, able to manage multiple priorities, adapt to changing business needs, and take initiative confidently.
• Business-minded and analytical, combining strategic sensitivity with operational rigor.
• Collaborative team player who values trust, excellence, and strong relationships with internal and external stakeholders.

Skills

Experience

Ideally, initial experience in marketing, retail, or business operations, preferably in the luxury, beauty, or fragrance industry.

Education

Final year of a Master's degree in Marketing, Business, or a related field.

Workplace

Benefits

Tailored onboarding with team introductions and time to learn processes; a special day for interns to discover the Bulgari universe; personalized support throughout the internship; collaborative work environment; complimentary coffee and hot beverages, cafeterias, and sunny terraces; over two weeks of paid leave; access to B-Clubs including yoga, running, golf, and music; access to outdoor activities near the office; and a multicultural international atmosphere.

Culture

Bvlgari fosters a dynamic, multicultural workplace where Italian heritage, Roman creativity, and exceptional craftsmanship shape every aspect of the employee experience. The Maison encourages entrepreneurship, collaboration, and a passion for excellence, offering teams the opportunity to contribute to a bold luxury vision across jewelry, watches, fragrances, accessories, and hospitality.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.