Bvlgari Omnichannel Senior Manager
- Employment
- Full-Time
- Seniority
- Senior
- Department
- Retail & Boutique Operations
- Industry
- High Jewelry
- Posted
- Sep 12, 2026
About Bvlgari
Founded in Rome in 1884, Bvlgari is one of the world’s most distinctive luxury houses, celebrated for its bold Italian creativity, exceptional craftsmanship, and mastery of jewellery, watches, accessories, fragrances, and hospitality. As an employer, Bvlgari offers a refined, international environment where heritage and innovation meet, inviting talent to contribute to a culture of excellence, entrepreneurial spirit, and client-centric elegance. The Maison values diverse expertise, from artisanal savoir-faire to retail leadership and corporate functions, and encourages professional growth within the wider LVMH ecosystem. Working at Bvlgari means joining a Roman-born brand with a global vision and an enduring passion for beauty.
Bulgari seeks an Omnichannel Senior Manager in Bangkok, Thailand to lead digital and retail integration strategy.
Role & Responsibilities
- Define, develop, and implement the omnichannel business strategy for Thailand in alignment with the Country Director and global direction
- Build and optimize the local omnichannel operating model, including processes, governance, and ways of working to ensure effective implementation and continuous improvement
- Lead the implementation of omnichannel projects and solutions in Thailand, ensuring alignment between local business requirements and global standards
- Support the setup, rollout, and optimization of e-commerce and related digital platforms in the local market
- Establish and maintain the customer care operating model in line with corporate guidelines and service standards
- Ensure a seamless and consistent client experience across all touchpoints, including boutiques, website, customer care, and digital tools
- Lead the local e-commerce strategy and performance management, identifying opportunities to grow sales, traffic, and profitability
- Conduct sales, traffic, and performance analysis to proactively identify business opportunities and corrective actions
- Monitor omnichannel KPIs and business indicators to assess performance, optimize initiatives, and support decision-making
- Implement local CRM strategy to support lead, prospect, and customer management in coordination with relevant teams
- Lead and coordinate local omnichannel resources, setting priorities and ensuring strong execution discipline
- Foster collaboration across retail, marketing, CRM, IT, supply chain, merchandising, and customer care teams
- Act as key local interface between Thailand teams and regional/global stakeholders to ensure alignment and effective execution
Qualifications
- Bachelor's degree in Business Management, Marketing, Digital, or a related field
- Minimum 15 years of experience in omnichannel strategy and operations
- At least 3 years in a relevant senior omnichannel or digital leadership role
- Strong project management and leadership experience in omnichannel, e-commerce, digital, or retail transformation initiatives
- Proven expertise in developing future-state customer experiences and integrating digital and physical channels
- Demonstrated experience in digital sales, client acquisition, and CRM-related initiatives
- Fluent written and spoken Thai and English
Skills
Experience
Minimum 15 years of progressive experience in omnichannel, with at least 3 years in a relevant senior leadership role. Candidates should demonstrate strong expertise in e-commerce and digital channel management, project delivery in retail transformation contexts, and proven success in developing integrated digital-physical customer experiences across multiple touchpoints.
Education
Bachelor's degree in Business Management, Marketing, Digital, or a related field.
Workplace
The role is situated in Bangkok, Bangkok, Thailand.
Culture
Bvlgari fosters a dynamic, multicultural workplace where Italian heritage, Roman creativity, and exceptional craftsmanship shape every aspect of the employee experience. The Maison encourages entrepreneurship, collaboration, and a passion for excellence, offering teams the opportunity to contribute to a bold luxury vision across jewelry, watches, fragrances, accessories, and hospitality.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Bvlgari, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Omnichannel Strategy Manager», «Digital Retail Operations Manager», «E-Commerce and Retail Integration Lead», «Channel Management Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.