Bvlgari Omni-Retail Senior Manager
- Employment
- Full-Time
- Seniority
- Senior
- Department
- E-Commerce, Digital & Data Analytics
- Industry
- High Jewelry
- Posted
- Aug 18, 2026
About Bvlgari
Founded in Rome in 1884, Bvlgari is one of the world’s most distinctive luxury houses, celebrated for its bold Italian creativity, exceptional craftsmanship, and mastery of jewellery, watches, accessories, fragrances, and hospitality. As an employer, Bvlgari offers a refined, international environment where heritage and innovation meet, inviting talent to contribute to a culture of excellence, entrepreneurial spirit, and client-centric elegance. The Maison values diverse expertise, from artisanal savoir-faire to retail leadership and corporate functions, and encourages professional growth within the wider LVMH ecosystem. Working at Bvlgari means joining a Roman-born brand with a global vision and an enduring passion for beauty.
Bulgari China Omni-Retail Senior Manager in Shanghai. Lead digital commerce strategy across Tmall, JD, WeChat, and Official channels while maintaining luxury standards.
Role & Responsibilities
- Lead e-commerce strategy aligned with maison priorities, defining the strategic positioning and 'Reason for Being' for each digital platform within the China ecosystem
- Monitor and optimize e-commerce penetration to ensure digital growth enhances brand equity and drives qualified traffic to physical boutiques
- Elevate customer service from transactional support to digital clienteling, establishing protocols that mirror the in-store luxury experience
- Drive digital traffic acquisition through strategic segmentation, performance media, SEO/SEM, and platform collaborations
- Oversee operational health of all omnichannel touchpoints including Official Boutique, WeChat Mini-program, Tmall Luxury Pavilion, and JD Luxury
- Lead the implementation of seamless omnichannel services such as Click-and-Collect, Book-an-Appointment, and remote sales
- Ensure all third-party platforms and internal teams adhere to strict luxury visual and operational standards
- Leverage customer service touchpoints to capture client data and preferences for CRM-driven personalized outreach
Qualifications
- Bachelor's degree or above
- 10+ years in consumer goods industry with combined expertise in e-commerce operations and retail/service excellence
- Comprehensive knowledge of Tmall, JD, and WeChat ecosystems
- Proficiency in office software; expertise with BI tools preferred
- Solid leadership and project management experience
- Strong sense of luxury industry standards
- Demonstrated ability to manage cross-functional stakeholders and coordinate complex initiatives
Skills
Experience
10+ years in consumer goods industry, blending e-commerce operations with deep knowledge of retail and service excellence. Proven experience managing customer service operations and implementing omnichannel retail strategies. Demonstrable success navigating complex multi-platform digital ecosystems in the Chinese market.
Education
Bachelor's degree or above
Workplace
This position is based in Shanghai, Shanghai, China.
Culture
Bvlgari fosters a dynamic, multicultural workplace where Italian heritage, Roman creativity, and exceptional craftsmanship shape every aspect of the employee experience. The Maison encourages entrepreneurship, collaboration, and a passion for excellence, offering teams the opportunity to contribute to a bold luxury vision across jewelry, watches, fragrances, accessories, and hospitality.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Bvlgari, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Omnichannel Commerce Director», «Digital Retail Strategy Manager», «E-Commerce Operations Lead», «Multichannel Retail Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.