Bvlgari Marketing Specialist
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Clienteling, CRM & VIP Relations
- Industry
- High Jewelry
- Posted
- Jul 13, 2026
About Bvlgari
Founded in Rome in 1884, Bvlgari is one of the world’s most distinctive luxury houses, celebrated for its bold Italian creativity, exceptional craftsmanship, and mastery of jewellery, watches, accessories, fragrances, and hospitality. As an employer, Bvlgari offers a refined, international environment where heritage and innovation meet, inviting talent to contribute to a culture of excellence, entrepreneurial spirit, and client-centric elegance. The Maison values diverse expertise, from artisanal savoir-faire to retail leadership and corporate functions, and encourages professional growth within the wider LVMH ecosystem. Working at Bvlgari means joining a Roman-born brand with a global vision and an enduring passion for beauty.
Bulgari seeks Marketing Specialist in Rome to drive luxury watch and jewellery brand initiatives. 3+ years required.
Role & Responsibilities
- Develop and implement strategic marketing campaigns aligned with Bulgari's brand positioning and market objectives
- Conduct market research and competitive analysis to identify emerging trends within the luxury watch and jewellery sectors
- Collaborate with retail, digital, and communications teams to ensure cohesive brand messaging across all touchpoints
- Manage marketing budgets and monitor campaign performance using key performance indicators
- Support product launches and promotional initiatives throughout the European region
Qualifications
- Minimum 3 years of marketing experience in luxury goods, preferably within watches, jewellery, or high-end fashion
- Strong understanding of luxury brand positioning and consumer behaviour in affluent markets
- Proficiency in marketing analytics and performance measurement tools
- Excellent written and verbal communication skills
- Experience managing cross-functional projects and stakeholder relationships
Skills
Experience
Minimum 3 years of professional marketing experience, ideally within the luxury goods, watches, jewellery, or high-end fashion sectors. Demonstrated success in developing and implementing marketing strategies for premium brands targeting affluent consumer segments.
Education
Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
Workplace
This position is based in Rome, Lazio, Italy.
Culture
Bvlgari fosters a dynamic, multicultural workplace where Italian heritage, Roman creativity, and exceptional craftsmanship shape every aspect of the employee experience. The Maison encourages entrepreneurship, collaboration, and a passion for excellence, offering teams the opportunity to contribute to a bold luxury vision across jewelry, watches, fragrances, accessories, and hospitality.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Bvlgari, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Marketing Manager», «Brand Marketing Specialist», «Marketing Executive», «Product Marketing Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.