Bvlgari Marketing Specialist
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- Clienteling, CRM & VIP Relations
- Industry
- High Jewelry
- Posted
- Apr 23, 2026
About Bvlgari
Bulgari (Bvlgari) is a Roman maison renowned for high jewelry, watches and accessories, operating globally within the LVMH group. The brand combines heritage craftsmanship with contemporary design and global retail presence, offering cross‑disciplinary career opportunities in marketing, retail and product disciplines.
Bulgari — Rome: Marketing Specialist to support franchise & wholesale marketing across Italy and South‑East Europe.
Role & Responsibilities
- Support the definition and implementation of a structured marketing and communication plan for the Business Partner channel (franchisees and wholesalers) across Italy and South‑East Europe.
- Plan, coordinate and execute events and joint activities with Business Partners, managing logistics, supplier coordination and on‑site delivery.
- Support the definition and management of Business Partner media plans across traditional, social, online and OOH channels.
- Coordinate Visual Merchandising activities for franchise and wholesale doors to ensure brand standards and campaign execution.
- Manage supplier data and administrative processes related to marketing activities and events.
- Prepare post‑event analysis and performance reports; produce monthly reports and presentation materials for HQ and internal meetings.
- Liaise with cross‑functional teams (sales, retail operations, VM, and external agencies) to ensure alignment and timely delivery of projects.
Qualifications
- Degree in Business Administration, Economics or a related discipline.
- Minimum 2–3 years of proven experience in marketing or communications, preferably within luxury retail, wholesale or franchise channels.
- Fluency in Italian and English (both spoken and written).
- Proven proficiency with MS Office, particularly Excel and PowerPoint.
- Excellent interpersonal and communication skills with the ability to collaborate across internal and external stakeholders.
- Highly organized, proactive and able to manage multiple priorities in a fast‑paced environment.
Skills
Experience
Minimum 2–3 years of demonstrated experience in marketing, communications or retail marketing roles. Experience working with franchise or wholesale partners and coordinating events, media activity and visual merchandising is highly desirable.
Education
Degree in Business Administration, Economics or related field.
Workplace
This position is based in Rome, Lazio, Italy.
Culture
Bulgari combines deep Roman heritage with contemporary luxury—employees operate in a creative, design‑led environment that values craftsmanship, excellence and international collaboration. The workplace culture is fast‑paced and team oriented, with high standards and strong cross‑functional interaction between marketing, retail and product teams.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Bvlgari, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Channel Marketing Specialist», «Retail Marketing Coordinator», «Franchise Marketing Specialist», «Marketing and Communications Coordinator», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.