Bvlgari Marketing Manager, LATAM
- Employment
- Full-Time
- Seniority
- Mid-Level
- Department
- E-Commerce, Digital & Data Analytics
- Posted
- Jun 25, 2026
About Bvlgari
Founded in Rome in 1884, Bvlgari is one of the world’s most distinctive luxury houses, celebrated for its bold Italian creativity, exceptional craftsmanship, and mastery of jewellery, watches, accessories, fragrances, and hospitality. As an employer, Bvlgari offers a refined, international environment where heritage and innovation meet, inviting talent to contribute to a culture of excellence, entrepreneurial spirit, and client-centric elegance. The Maison values diverse expertise, from artisanal savoir-faire to retail leadership and corporate functions, and encourages professional growth within the wider LVMH ecosystem. Working at Bvlgari means joining a Roman-born brand with a global vision and an enduring passion for beauty.
Bvlgari seeks a Marketing Manager for LATAM in Miami to drive fragrance growth across Latin America distributor markets. Full-time hybrid role.
Role & Responsibilities
- Serve as the primary marketing contact and strategic partner for distributor partners across Latin America, supporting development and execution of annual marketing plans and launch strategies
- Support distributor business reviews, market presentations, and project briefs; cultivate strong partnerships through ongoing engagement to identify opportunities and align on priorities
- Manage co-op marketing budgets, calendars, project timelines, and program recaps for distributor partners across the region
- Partner with distributor teams to develop and execute in-store events, client experiences, retailer activations, and launch support programs aligned with business priorities
- Develop PR, influencer, and communications strategies that drive brand awareness, engagement, and conversion across Latin America in partnership with the Marketing Director
- Identify potential brand partners and product seeding opportunities; build and maintain relationships with media partners, influencers, and key industry contacts
- Support launch execution and core business priorities across the fragrance portfolio; translate global product storytelling into locally relevant marketing initiatives
- Analyze distributor sales performance, market trends, business KPIs, and competitive activity to identify actionable insights and growth opportunities
- Lead collateral forecasting and allocation planning for launches, sampling programs, gift-with-purchase initiatives, and key marketing programs across the region
- Ensure consistency of brand storytelling, visual execution, and consumer experience across distributor markets; partner collaboratively across global, commercial, and e-commerce teams
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field
- Minimum 5 years of relevant experience in marketing or product management
- Experience within beauty, fragrance, luxury, or fashion industries strongly preferred
- Experience working with distributor partners across Latin America or within regional marketing organizations strongly preferred
- Experience managing marketing budgets required
- Excellent communication, presentation, and relationship management skills
- Strong organizational and project management capabilities
- Analytical mindset with ability to translate business performance into actionable insights
- Strong knowledge of PR, social media, influencer marketing, and communications programs
- Fluent in Spanish and English required
- Proficiency in Microsoft Excel and PowerPoint required
Skills
Experience
Minimum 5 years of relevant experience in marketing or product management, with demonstrated success in regional or distributor-focused marketing roles within the luxury, beauty, fragrance, or fashion sectors.
Education
Bachelor's degree in Marketing, Business, Communications, or a related field.
Workplace
This position is based in Miami, Florida, USA.
Culture
Bvlgari fosters a dynamic, multicultural workplace where Italian heritage, Roman creativity, and exceptional craftsmanship shape every aspect of the employee experience. The Maison encourages entrepreneurship, collaboration, and a passion for excellence, offering teams the opportunity to contribute to a bold luxury vision across jewelry, watches, fragrances, accessories, and hospitality.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Bvlgari, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Regional Marketing Manager», «Marketing Communications Manager», «Fragrance Marketing Manager», «Latin America Marketing Lead», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.