Bvlgari Marketing and Communication Senior Manager

About Bvlgari

Founded in Rome in 1884, Bvlgari is one of the world’s most distinctive luxury houses, celebrated for its bold Italian creativity, exceptional craftsmanship, and mastery of jewellery, watches, accessories, fragrances, and hospitality. As an employer, Bvlgari offers a refined, international environment where heritage and innovation meet, inviting talent to contribute to a culture of excellence, entrepreneurial spirit, and client-centric elegance. The Maison values diverse expertise, from artisanal savoir-faire to retail leadership and corporate functions, and encourages professional growth within the wider LVMH ecosystem. Working at Bvlgari means joining a Roman-born brand with a global vision and an enduring passion for beauty.

Role & Responsibilities

• Define and implement the overall marketing and communication strategy for Thailand in alignment with brand vision, mission, and business goals
• Guide the development of a coherent and consistent brand image across all consumer touchpoints
• Translate global brand directions into relevant local strategies adapted to the Thailand market
• Supervise the development and implementation of sales marketing activities across product categories and channels
• Lead the development and execution of corporate communication activities and external relations initiatives
• Manage proactive media relations, including press outreach, editorial visibility, and reputation management
• Maintain strong relationships with local press and external stakeholders to maximize brand exposure
• Oversee the planning and execution of advertising campaigns locally
• Prepare for and manage crisis communication scenarios with clear processes and messaging discipline
• Oversee the planning and delivery of brand events, heritage activations, and in-store events
• Develop and implement influencer strategies to strengthen brand buzz and visibility
• Support VIP and celebrity engagement initiatives in coordination with internal stakeholders
• Lead the development of digital and social media communication aligned with marketing goals
• Supervise the creation of digital content and tools ensuring consistency across online and offline channels
• Establish and monitor digital KPIs to assess performance and optimize initiatives
• Guide the development of CRM culture to strengthen client loyalty and maximize ROI
• Work closely with CRM teams to support client engagement strategies
• Design and optimize marketing and communication workflows, planning cycles, and governance processes
• Lead project management for major initiatives from planning to rollout
• Establish, monitor, and report on KPIs covering communication impact, campaign effectiveness, and operational efficiency
• Manage the Thailand marketing and advertising budget and ensure effective allocation of resources
• Monitor campaign spending to ensure budget adherence and investment efficiency
• Lead, coach, and develop the marketing and communication team
• Foster a collaborative, agile, and high-performance team culture
• Act as key interface between country management, retail, finance, HR, IT, CRM, and corporate teams

Qualifications

• Minimum 15 years of experience in Marketing and Communications, with at least 3 years in a relevant senior role
• Strong interpersonal and communication skills—both written and verbal
• Solid understanding of the luxury business sector and market dynamics
• Knowledge of CRM and digital tools and techniques
• Passion for building and nurturing client relationships
• Fluent in Thai and English—spoken and written
• Meticulous attention to detail with ability to thrive in a fast-paced environment
• High sense of integrity and information security
• Proven expertise in brand management and brand reputation management
• Strong budget planning and financial management capabilities
• Experience in crisis communication management
• Demonstrated leadership and people development skills

Skills

Experience

Minimum 15 years of comprehensive experience in Marketing and Communications, with at least 3 years in a relevant senior management role. Demonstrated expertise in leading integrated marketing strategies, managing cross-functional teams, building brand visibility, and delivering results in a luxury or premium market environment. Proven ability to balance strategic brand stewardship with operational marketing excellence in a multichannel, client-centric context.

Education

Not specified

Workplace

Culture

Bvlgari fosters a dynamic, multicultural workplace where Italian heritage, Roman creativity, and exceptional craftsmanship shape every aspect of the employee experience. The Maison encourages entrepreneurship, collaboration, and a passion for excellence, offering teams the opportunity to contribute to a bold luxury vision across jewelry, watches, fragrances, accessories, and hospitality.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.