Bvlgari Jewelry Product Marketing Specialist
- Employment
- Full-Time
- Seniority
- Mid-Level
- Compensation
- €40,000/year
- Department
- Merchandising, Buying & Planning
- Industry
- High Jewelry
- Posted
- Jul 30, 2026
About Bvlgari
Founded in Rome in 1884, Bvlgari is one of the world’s most distinctive luxury houses, celebrated for its bold Italian creativity, exceptional craftsmanship, and mastery of jewellery, watches, accessories, fragrances, and hospitality. As an employer, Bvlgari offers a refined, international environment where heritage and innovation meet, inviting talent to contribute to a culture of excellence, entrepreneurial spirit, and client-centric elegance. The Maison values diverse expertise, from artisanal savoir-faire to retail leadership and corporate functions, and encourages professional growth within the wider LVMH ecosystem. Working at Bvlgari means joining a Roman-born brand with a global vision and an enduring passion for beauty.
Bulgari seeks a Jewelry Product Marketing Specialist in Rome, Italy to develop portfolio strategy and manage product lifecycles for luxury jewelry collections.
Role & Responsibilities
- Support senior management in defining portfolio marketing strategy for the jewelry category, including target consumer identification, product concept development, price positioning, distribution channels, revenue projections, and target margin expectations, with focus on the 3-year plan and strict adherence to budget guidelines
- Evaluate performance metrics on assigned collections and market conditions to identify business opportunities, analyze consumer insights and industry trends, and propose portfolio evolution strategies
- Guide development of product marketing briefs aligned with brand strategy and oversee the product development process with stakeholders, collaborating closely with the design team to develop compelling, innovative creative directions and storytelling
- Supervise product portfolio and lifecycle management for assigned collections, proposing corrective marketing and product plan actions as needed
- Implement current-year product launches in cooperation with Central Merchandising and Supply Chain departments to define assortments, forecast evolution, and ensure product availability
- Collaborate with Global Brand and Communication departments to ensure alignment of communication plans (campaigns, ATL, BTL, events) with brand long-term strategy and positioning
- Coordinate internal marketing team on cross-collection initiatives including market liaison activities, process improvements, product photography, campaigns, and market research
Qualifications
- Minimum 3 years of experience in similar roles, preferably within luxury jewelry brands
- Strong understanding of luxury brands, fashion industry, and current consumer trends
- Demonstrated expertise in product marketing and merchandising techniques
- Proficiency in analysis, reporting, and data interpretation
- Proven project management capabilities
- Fluency in English and Italian
- Competence with IT applications including SAP/ERP systems, Business Warehouse (BW), and Microsoft Office
Skills
Experience
Minimum 3 years of progressive experience in product marketing or category management roles, preferably with luxury jewelry brands or high-end fashion houses.
Education
Not specified; undergraduate degree in Marketing, Business Administration, Fashion Management, or related discipline is typically expected for this level.
Workplace
This position is based in Rome, Lazio, Italy.
Compensation
The base compensation for this position is EUR 40,000 per annum.
Benefits
Benefits provided by law in Italy, with potential for additional benefits in accordance with company policy. Employment relationship governed by CCNL Terziario, Distribuzione e Servizi collective bargaining agreement as applied by Bulgari.
Culture
Bvlgari fosters a dynamic, multicultural workplace where Italian heritage, Roman creativity, and exceptional craftsmanship shape every aspect of the employee experience. The Maison encourages entrepreneurship, collaboration, and a passion for excellence, offering teams the opportunity to contribute to a bold luxury vision across jewelry, watches, fragrances, accessories, and hospitality.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Bvlgari, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Jewelry Category Manager», «Product Marketing Manager - Jewelry», «Jewelry Brand Product Strategist», «Jewelry Collection Marketing Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.