- Employment
- Full-Time
- Seniority
- Manager
- Department
- Clienteling, CRM & VIP Relations
- Industry
- Fine Watches & Horology
- Posted
- Nov 9, 2026
About Bvlgari
Founded in Rome in 1884, Bvlgari is one of the world’s most distinctive luxury houses, celebrated for its bold Italian creativity, exceptional craftsmanship, and mastery of jewellery, watches, accessories, fragrances, and hospitality. As an employer, Bvlgari offers a refined, international environment where heritage and innovation meet, inviting talent to contribute to a culture of excellence, entrepreneurial spirit, and client-centric elegance. The Maison values diverse expertise, from artisanal savoir-faire to retail leadership and corporate functions, and encourages professional growth within the wider LVMH ecosystem. Working at Bvlgari means joining a Roman-born brand with a global vision and an enduring passion for beauty.
The In-Store CRM Manager at Bvlgari develops and implements a data-driven store client-engagement strategy to grow business and maximize client lifetime value. The role champions CRM initiatives, develops client portfolios and personalized experiences, optimizes CRM tools, and trains teams. Permanent, full-time, on-site position.
Role & Responsibilities
- Promote a clienteling mindset and CRM excellence in the store.
- Serve as the main point of reference for CRM-related topics and projects.
- Adapt the store’s strategic direction for client engagement based on CRM analysis and store context.
- Define and follow up on clienteling campaigns and client portfolio management.
- Set collective and individual store-level targets for client portfolio development, monitor ROI, and set event targets.
- Design client action plans and support appointment preparation.
- Drive personalized gifting and client experiences.
- Plan events and guest lists, and proactively leverage local partners.
- Gather and analyze feedback on CRM tools, then act on it to improve the user experience.
- Train and coach new and existing teams on COSMO, client data capture, a client-engagement mindset, initiatives, and tools.
- Lead daily briefings, mini-trainings, and CRM contests.
Skills
Experience
Minimum 5 years
Workplace
This position is based in Shanghai, Shanghai, China.
Explore jobs in China.
Culture
Bvlgari fosters a dynamic, multicultural workplace where Italian heritage, Roman creativity, and exceptional craftsmanship shape every aspect of the employee experience. The Maison encourages entrepreneurship, collaboration, and a passion for excellence, offering teams the opportunity to contribute to a bold luxury vision across jewelry, watches, fragrances, accessories, and hospitality.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.