Bvlgari EC Traffic Acquisition and Performance Manager
About Bvlgari
Bulgari, a renowned luxury brand under the LVMH conglomerate, is celebrated for its exquisite craftsmanship and innovative designs in the world of watches and jewellery. As an employer, Bulgari offers a dynamic and prestigious environment where creativity and excellence are at the forefront.
Join Bulgari in Shanghai as an EC Traffic Acquisition and Performance Manager. Lead e-commerce strategies in a dynamic luxury environment.
Role & Responsibilities
- Manage the e-commerce media budget focusing on recruitment and conversion for all e-commerce channels.
- Diagnose consumer funnel to enhance traffic quality and quantity throughout the consumer journey.
- Strategically plan and negotiate with third parties for resource exchanges.
- Coordinate internal resources including marketing, merchandising, and content teams.
- Optimize daily performance of e-commerce channels.
- Develop and implement consumer targeting strategy across different e-commerce channels.
- Monitor and consolidate consumer profile and performance insights with the CRM team.
- Collaborate with key platforms such as Tmall, JD, and Tencent on target consumer projects.
- Forecast and control the e-commerce media budget within the P&L.
- Prepare the annual budget book and track budget spending regularly.
Qualifications
- Bachelor's degree or higher.
- Fluency in both English and Chinese.
Skills
Experience
Over 7 years of working experience, with at least 5 years in the e-commerce field, preferably in the consumer goods industry. Experience in third-party platform performance management is essential. Digital marketing experience and knowledge of ISV tools are advantageous.
Education
Bachelor's degree or higher.
Workplace
This position is based in Shanghai, Shanghai, China.
Culture
Bulgari fosters a culture of innovation and luxury, where employees are encouraged to push the boundaries of creativity. The brand values integrity and excellence, offering a collaborative and inspiring workplace.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Bvlgari, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «E-commerce Traffic Manager», «Digital Performance Manager», «Online Marketing Manager», «E-commerce Acquisition Specialist», «Digital Acquisition Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.