Bvlgari EC Traffic Acquisition and Performance Manager

Location
Employment Full-time
Seniority Manager
Posted Mar 6, 2026
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Join Bulgari in Shanghai as an EC Traffic Acquisition and Performance Manager. Lead e-commerce strategies in a dynamic luxury environment.

Overview

Bulgari, a renowned luxury brand under the LVMH conglomerate, is celebrated for its exquisite craftsmanship and innovative designs in the world of watches and jewellery. As an employer, Bulgari offers a dynamic and prestigious environment where creativity and excellence are at the forefront.

Role & Responsibilities

  • Manage the e-commerce media budget focusing on recruitment and conversion for all e-commerce channels.
  • Diagnose consumer funnel to enhance traffic quality and quantity throughout the consumer journey.
  • Strategically plan and negotiate with third parties for resource exchanges.
  • Coordinate internal resources including marketing, merchandising, and content teams.
  • Optimize daily performance of e-commerce channels.
  • Develop and implement consumer targeting strategy across different e-commerce channels.
  • Monitor and consolidate consumer profile and performance insights with the CRM team.
  • Collaborate with key platforms such as Tmall, JD, and Tencent on target consumer projects.
  • Forecast and control the e-commerce media budget within the P&L.
  • Prepare the annual budget book and track budget spending regularly.

Qualifications

  • Bachelor's degree or higher.
  • Fluency in both English and Chinese.

Skills

Proficiency in office software, particularly Excel. Strong leadership and management capabilities. Ability to coordinate various stakeholders. Excellent communication and interpersonal skills. Critical and creative thinking abilities.

Experience

Over 7 years of working experience, with at least 5 years in the e-commerce field, preferably in the consumer goods industry. Experience in third-party platform performance management is essential. Digital marketing experience and knowledge of ISV tools are advantageous.

Education

Bachelor's degree or higher.

Workplace

This position is based in Shanghai, Shanghai, China. Cerulean lists 414 open roles in Shanghai, including 17 posted recently. The broader Shanghai area accounts for 440 active listings on Cerulean, 18 of which are new. In China as a whole, Cerulean currently features 1.773 open positions, with 30 posted this week.

Culture

Bulgari fosters a culture of innovation and luxury, where employees are encouraged to push the boundaries of creativity. The brand values integrity and excellence, offering a collaborative and inspiring workplace.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.