Bvlgari Director, Press & Communications

About Bvlgari

Founded in Rome in 1884, Bvlgari is one of the world’s most distinctive luxury houses, celebrated for its bold Italian creativity, exceptional craftsmanship, and mastery of jewellery, watches, accessories, fragrances, and hospitality. As an employer, Bvlgari offers a refined, international environment where heritage and innovation meet, inviting talent to contribute to a culture of excellence, entrepreneurial spirit, and client-centric elegance. The Maison values diverse expertise, from artisanal savoir-faire to retail leadership and corporate functions, and encourages professional growth within the wider LVMH ecosystem. Working at Bvlgari means joining a Roman-born brand with a global vision and an enduring passion for beauty.

Role & Responsibilities

• Develop and lead the North American communications strategy, ensuring alignment with global brand objectives and regional business priorities
• Drive earned media performance across fashion, luxury, jewelry, watches, lifestyle, business, culture, and entertainment media verticals
• Establish communications priorities and storytelling opportunities that strengthen brand equity, visibility, and cultural desirability
• Serve as strategic advisor to senior leadership on communications opportunities, reputational matters, and market dynamics
• Manage and mentor the Press & Communications team, fostering a culture of excellence, accountability, and collaboration
• Cultivate and maintain strong relationships with key editors, journalists, publishers, producers, and media partners across North America
• Lead proactive press outreach and long-term relationship building to secure impactful editorial coverage
• Develop compelling narratives that position BVLGARI at the center of luxury, culture, craftsmanship, innovation, and contemporary relevance
• Oversee all press materials, including press releases, media alerts, talking points, executive messaging, briefing documents, and brand narratives
• Drive visibility for key business priorities, including jewelry, watches, high jewelry, retail openings, ambassadors, partnerships, and brand initiatives
• Partner closely with Events, Media, Retail, CRM, and Celebrity Relations teams to maximize communications impact across all brand initiatives
• Lead communications strategies surrounding major launches, store openings, exhibitions, high jewelry activations, ambassador announcements, and cultural partnerships
• Oversee media attendance, press experiences, and editorial engagement surrounding key events
• Support executive communications for regional leadership, including speeches, interviews, presentations, and thought leadership opportunities
• Partner with Global Communications to ensure consistency of corporate messaging and strategic priorities
• Manage sensitive communications matters with professionalism, discretion, and sound judgment
• Establish clear KPIs and performance metrics across earned media, share of voice, quality of coverage, media impact value (MIV), and brand visibility
• Deliver regular reporting and strategic insights to regional and global leadership
• Continuously assess industry trends, competitor activity, and emerging opportunities to strengthen BVLGARI's market position

Qualifications

• 10+ years of communications, public relations, or media relations experience, preferably within luxury, fashion, jewelry, watches, beauty, hospitality, or lifestyle sectors
• Proven track record developing and executing high-impact communications strategies that drive brand awareness and desirability
• Established relationships across leading fashion, luxury, business, lifestyle, and cultural media outlets
• Strong leadership experience managing and developing communications teams
• Exceptional written, verbal, and presentation skills
• Strategic thinker with the ability to balance long-term brand building with immediate business priorities
• Strong executive presence and ability to influence across all levels of an organization
• Highly organized with exceptional attention to detail and project management skills
• Comfortable operating within a fast-paced, matrixed global organization
• Bachelor's degree required

Skills

Experience

Minimum 10 years of communications, public relations, or media relations experience, preferably within luxury, fashion, jewelry, watches, beauty, hospitality, or lifestyle sectors. Demonstrated success developing and executing high-impact communications strategies that drive brand awareness and desirability within competitive luxury markets.

Education

Bachelor's degree required

Workplace

Compensation

The base compensation for this position ranges from USD 160,000 to USD 190,000 per annum.

Culture

Bvlgari fosters a dynamic, multicultural workplace where Italian heritage, Roman creativity, and exceptional craftsmanship shape every aspect of the employee experience. The Maison encourages entrepreneurship, collaboration, and a passion for excellence, offering teams the opportunity to contribute to a bold luxury vision across jewelry, watches, fragrances, accessories, and hospitality.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.