- Employment
- Full-Time
- Seniority
- Director
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- High Jewelry
- Posted
- Oct 24, 2026
About Bvlgari
Founded in Rome in 1884, Bvlgari is one of the world’s most distinctive luxury houses, celebrated for its bold Italian creativity, exceptional craftsmanship, and mastery of jewellery, watches, accessories, fragrances, and hospitality. As an employer, Bvlgari offers a refined, international environment where heritage and innovation meet, inviting talent to contribute to a culture of excellence, entrepreneurial spirit, and client-centric elegance. The Maison values diverse expertise, from artisanal savoir-faire to retail leadership and corporate functions, and encourages professional growth within the wider LVMH ecosystem. Working at Bvlgari means joining a Roman-born brand with a global vision and an enduring passion for beauty.
BVLGARI seeks a Director of Press and Communications in New York to lead North American media relations, brand storytelling, executive and corporate communications, and communications for launches and events. Reporting to the Vice President of Brand Marketing & Communications, North America, the Director manages the Press & Communications team and partners with Global Communications in Rome. This is a permanent, full-time role with a hybrid working arrangement.
Role & Responsibilities
- Develop and lead the North American communications strategy, aligning it with global brand objectives and regional business priorities.
- Drive earned media performance across fashion, luxury, jewelry, watches, lifestyle, business, culture, and entertainment media.
- Set communications priorities and storytelling opportunities that strengthen brand equity, visibility, and desirability.
- Manage and mentor the Press & Communications team, fostering excellence, accountability, and collaboration.
- Cultivate and maintain relationships with key editors, journalists, publishers, producers, and media partners across North America.
- Lead proactive press outreach and long-term relationship building to secure impactful editorial coverage.
- Develop narratives positioning BVLGARI at the center of luxury, culture, craftsmanship, innovation, and contemporary relevance.
- Oversee press materials, including press releases, media alerts, talking points, executive messaging, briefing documents, and brand narratives.
- Drive visibility for business priorities including jewelry, watches, high jewelry, retail openings, ambassadors, partnerships, and brand initiatives.
- Partner with Events, Media, Retail, CRM, and Celebrity Relations teams to maximize communications impact across brand initiatives.
- Lead communications strategies for major launches, store openings, exhibitions, high jewelry activations, ambassador announcements, and cultural partnerships.
- Oversee media attendance, press experiences, and editorial engagement at key events.
- Support regional leadership communications, including speeches, interviews, presentations, thought leadership opportunities, and internal communications.
- Partner with Global Communications to ensure consistency in corporate messaging and strategic priorities.
- Establish KPIs and performance metrics for earned media, share of voice, quality of coverage, media impact value (MIV), and brand visibility.
- Provide regular reporting and strategic insights to regional and global leadership.
- Assess industry trends, competitor activity, and emerging opportunities to strengthen BVLGARI's market position.
Qualifications
- At least 10 years of communications, public relations, or media relations experience, preferably in luxury, fashion, jewelry, watches, beauty, hospitality, or lifestyle.
- Proven track record developing and executing high-impact communications strategies that drive brand awareness and desirability.
- Established relationships across leading fashion, luxury, business, lifestyle, and cultural media.
- Strong leadership experience managing and developing teams.
- Exceptional written, verbal, and presentation skills.
- Strategic thinking and the ability to balance long-term brand building with immediate business priorities.
- Strong executive presence and ability to influence across all organizational levels.
- Highly organized, with exceptional attention to detail and project management skills.
- Comfort operating within a fast-paced, matrixed global organization.
- Bachelor's degree required.
Skills
Experience
At least 10 years in communications, public relations, or media relations, preferably within luxury, fashion, jewelry, watches, beauty, hospitality, or lifestyle sectors.
Education
Bachelor's degree required.
Culture
Bvlgari fosters a dynamic, multicultural workplace where Italian heritage, Roman creativity, and exceptional craftsmanship shape every aspect of the employee experience. The Maison encourages entrepreneurship, collaboration, and a passion for excellence, offering teams the opportunity to contribute to a bold luxury vision across jewelry, watches, fragrances, accessories, and hospitality.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Bvlgari, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Communications Director», «Public Relations Director», «Media Relations Director», «Director of Communications Strategy», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.