Bvlgari Director of Celebrity and Talent Relations

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Location
New YorkNew YorkUSA
Employment
Full-Time
Seniority
Director
Compensation
$170,000–190,000/year
Department
Corporate Affairs, Sustainability & CSR
Industry
High Jewelry
Posted
Jun 10, 2026

About Bvlgari

Founded in Rome in 1884, Bvlgari is one of the world’s most distinctive luxury houses, celebrated for its bold Italian creativity, exceptional craftsmanship, and mastery of jewellery, watches, accessories, fragrances, and hospitality. As an employer, Bvlgari offers a refined, international environment where heritage and innovation meet, inviting talent to contribute to a culture of excellence, entrepreneurial spirit, and client-centric elegance. The Maison values diverse expertise, from artisanal savoir-faire to retail leadership and corporate functions, and encourages professional growth within the wider LVMH ecosystem. Working at Bvlgari means joining a Roman-born brand with a global vision and an enduring passion for beauty.

Bulgari Director of Celebrity and Talent Relations in New York; $170K–$190K annual salary for luxury brand celebrity partnerships.

Role & Responsibilities

  • Develop and execute the ongoing strategy for VIP and influencer engagement in-market
  • Manage celebrity, VIP, and influencer relationships across communication, negotiation, styling, events, product management, and placements
  • Liaise with PR & Communications teams to drive press coverage and ensure accurate brand crediting for placements
  • Develop and nurture new and existing relationships with celebrities, VIPs, influencers, stylists, publicists, agents, assistants, film studios, and networks to secure brand partnerships and measurable results
  • Work cross-functionally with Events, Media, and Communications teams to identify celebrity and KOL strategies for brand initiatives
  • Drive organic placements with talent and negotiate local brand ambassador contracts for ongoing regional partnerships
  • Identify and secure celebrity attendance at local and global events
  • Promote and represent the brand at events and all interactions
  • Manage VIP gifting programs and allocated budgets
  • Maintain comprehensive product and brand knowledge while staying current on industry trends and emerging talent
  • Oversee Celebrity Relations Coordinator to ensure sample trafficking, dressings, and loan management remain current

Qualifications

  • 10+ years of VIP relations management and press experience
  • Established and well-connected network within US and Canadian celebrity and VIP markets
  • Demonstrated experience representing luxury brands
  • Natural relationship builder with strong organizational and follow-through capabilities
  • Detail-oriented mindset with proven ability to execute in fast-paced, matrix environments
  • Polished, articulate communicator with commanding executive presence

Skills

VIP and celebrity relationship management Media relations and press outreach Negotiation and contract management Event coordination and brand representation Budget management Product knowledge and brand positioning Cross-functional collaboration Influencer and talent strategy development Stakeholder management

Experience

Minimum 10 years of VIP relations management and press experience, with established connections and demonstrated success in luxury brand representation within the US and Canadian markets.

Education

Not specified

Workplace

This position is based in New York, New York, USA.

Compensation

The base compensation for this position ranges from USD 170,000 to USD 190,000 per annum.

Culture

Bvlgari fosters a dynamic, multicultural workplace where Italian heritage, Roman creativity, and exceptional craftsmanship shape every aspect of the employee experience. The Maison encourages entrepreneurship, collaboration, and a passion for excellence, offering teams the opportunity to contribute to a bold luxury vision across jewelry, watches, fragrances, accessories, and hospitality.

About Cerulean

Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.

Frequently Asked Questions

A.

The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Bvlgari, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Celebrity Relations Director», «Talent and VIP Relations Manager», «Entertainment Partnerships Director», «Celebrity Brand Liaison», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.