Bvlgari Director, Celebrity and Talent Relations
- Location
- Los AngelesCaliforniaUSA
- Employment
- Full-Time
- Seniority
- Director
- Compensation
- $170,000–190,000/year
- Department
- Corporate Affairs, Sustainability & CSR
- Industry
- High Jewelry
- Posted
- Jun 11, 2026
About Bvlgari
Founded in Rome in 1884, Bvlgari is one of the world’s most distinctive luxury houses, celebrated for its bold Italian creativity, exceptional craftsmanship, and mastery of jewellery, watches, accessories, fragrances, and hospitality. As an employer, Bvlgari offers a refined, international environment where heritage and innovation meet, inviting talent to contribute to a culture of excellence, entrepreneurial spirit, and client-centric elegance. The Maison values diverse expertise, from artisanal savoir-faire to retail leadership and corporate functions, and encourages professional growth within the wider LVMH ecosystem. Working at Bvlgari means joining a Roman-born brand with a global vision and an enduring passion for beauty.
Bulgari seeks Director of Celebrity & Talent Relations in Los Angeles. Manage luxury brand celebrity partnerships, VIP relations, $170K–$190K.
Role & Responsibilities
- Develop and lead the ongoing strategy for VIP and influencer engagement in-market
- Manage celebrity, VIP, and influencer relationships including communication, negotiation, styling, event coordination, product management, and placements
- Liaise with PR and Communications teams to drive press coverage and media outreach, ensuring accurate and frequent brand attribution
- Develop and nurture new and existing relationships with celebrities, VIPs, influencers, stylists, publicists, agents, film studios, and networks to establish strong brand partnerships
- Work cross-functionally with Events, Media, and Communications teams to identify celebrity and KOL strategies for brand initiatives
- Drive organic placements with talent across all marketing communications channels
- Negotiate and secure regional brand ambassador contracts for long-term partnerships
- Identify and secure celebrity attendance at local and global events
- Promote and represent the brand at events and in all professional interactions
- Manage VIP gifting programs and associated budgets
- Maintain comprehensive product and brand knowledge
- Monitor industry trends and emerging celebrities and influencers
- Oversee the Celebrity Relations Coordinator to ensure sample trafficking, dressings, and loans remain current and organized
Qualifications
- 10+ years of VIP relations management and press experience
- Established and well-connected network within the US and Canadian celebrity and VIP markets
- Proven experience representing luxury brands
- Natural relationship builder with demonstrated ability to cultivate and maintain high-level professional connections
- Excellent organizational and project management skills
- Strong attention to detail with proven follow-through capabilities
- Polished, professional demeanor and effective communication skills
Skills
Experience
Minimum 10 years of VIP relations management and press experience in a luxury or high-profile brand environment.
Workplace
This position is based in Los Angeles, California, USA.
Compensation
The base compensation for this position ranges from USD 170,000 to USD 190,000 per annum.
Culture
Bvlgari fosters a dynamic, multicultural workplace where Italian heritage, Roman creativity, and exceptional craftsmanship shape every aspect of the employee experience. The Maison encourages entrepreneurship, collaboration, and a passion for excellence, offering teams the opportunity to contribute to a bold luxury vision across jewelry, watches, fragrances, accessories, and hospitality.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Bvlgari, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Celebrity Relations Director», «Celebrity Partnerships Director», «VIP Relations and Talent Manager», «Brand Celebrity Strategy Director», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.