Bvlgari CRM Manager
About Bvlgari
Bulgari (Bvlgari) is an Italian luxury house renowned for high-jewelry, watches, leather goods and fragrances. As part of the LVMH group, the brand blends Roman heritage with contemporary design and positions client experience and craftsmanship at the core of its commercial and creative activity. The organization fosters cross-disciplinary collaboration across product, retail and digital teams, offering exposure to global luxury operations within a leading conglomerate.
Bulgari — Shanghai: CRM Manager to lead data-driven CRM and loyalty for Bulgari Parfums across WeChat, Tmall, JD.com and boutique channels.
Role & Responsibilities
- Define and execute an annual, data-driven CRM strategy for Bulgari Parfums China aligned with global and APAC brand guidelines and regional business objectives.
- Own end-to-end CRM campaign planning and execution: audience segmentation, journey mapping, content coordination and performance tracking across WeChat, Tmall, JD.com and retail touchpoints (boutiques, department stores).
- Design, implement and operate a tiered loyalty program that incentivizes engagement and increases retention, repeat purchases and long-term brand advocacy.
- Develop and optimize automated, multi-channel lifecycle journeys (acquisition, activation, retention, birthday/gifting, post-consultation follow-ups) in line with channel mix and commercial windows.
- Analyze CRM databases to generate actionable customer intelligence, measure CLV and campaign ROI, and recommend optimizations to improve conversion and retention metrics.
- Enhance data infrastructure, marketing automation and reporting capabilities to enable scalable personalization and measurable outcomes.
- Collaborate closely with regional and local cross-functional teams to integrate CRM into seasonal campaigns, product launches and client initiatives; manage external CRM vendors and agencies to ensure high-quality delivery.
- Ensure all CRM communications uphold Bulgari’s luxury standards and comply with local data privacy regulations (including PIPL) and LVMH data governance policies.
Qualifications
- Bachelor’s degree in Marketing, Business, Data Analytics or a related discipline.
- 5–7 years of CRM, digital marketing or customer engagement experience, ideally within luxury goods, prestige beauty or fragrance sectors.
- Proven experience designing and operating loyalty programs and lifecycle marketing frameworks.
- Demonstrable ability to translate data insights into actionable CRM strategies and to measure customer lifetime value and campaign ROI.
- Fluent in Mandarin (written and spoken) and English.
Skills
Experience
5–7 years of progressive CRM, digital marketing or customer engagement experience, with a strong preference for candidates who have worked in luxury, prestige beauty or fragrance brands and who understand Chinese consumer behaviour and omnichannel retail dynamics.
Education
Bachelor’s degree in Marketing, Business, Data Analytics or a related field.
Workplace
The role is situated in Shanghai, Shanghai, China.
Culture
Bulgari cultivates a culture of refined excellence where product craft, elevated client experience and creative expression converge. Operating within the LVMH network, teams are expected to combine commercial rigor with a deep respect for brand heritage, collaborating across markets to deliver best-in-class luxury experiences.
About Cerulean
Cerulean is the definitive career portal for the global luxury industry. We match exceptional professionals with exclusive opportunities at the world's most prestigious brands. From haute couture and fine watchmaking to prestige beauty, hospitality, and boutique retail, Cerulean centralises luxury employment to help you find the career for which you were destined.
Frequently Asked Questions
The luxury industry is characterised by a diverse and nuanced nomenclature. Esteemed houses frequently employ proprietary terminology, and even within a single organisation like Bvlgari, titles may vary across global markets to reflect local conventions. To ensure absolute clarity, Cerulean assigns a standardised, industry-coherent canonical title to every listing. However, it is worth noting that this role is functionally synonymous with «Customer Relationship Manager», «CRM & Loyalty Manager», «Retention Marketing Manager», «Customer Lifecycle Manager», «CRM Strategy Manager», and other variations. Our sophisticated search architecture anticipates these variations, ensuring that inquiries using related terms will seamlessly yield the exact roles you desire.